Sujit Sarkar's film Gulbo Sitabo, released on the OTT platform Amazon Prime Video on Friday, has paved the way for the release of new films directly on the online platform. According to information received by Business Standard from informed sources, Akshay Kumar's film Lakshmi Bomb, after a long time Mahesh Bhatt's directorial film Sadak-2 and Ajay Devgan's film Bhuj: The Pride of India will also be Disney Plus Hotstar in the next few months. It can be released on the platform.
Netflix has acquired the digital broadcast rights for Gunjan Saxena: The Kargil Girl. Karan Johar, the producer of this film, last week also confirmed the OTT rights for the film starring Jahnavi Kapoor. Jauhar is also in talks with his upcoming film Sher Shah. But Suryavanshi, the film starring Akshay Kumar, being made under Johar's banner, and Brahmastra starring Ranbir Kapoor and Alia Bhatt, is unlikely to be released on the OTT platform.
Disney Plus Hotstar did not respond to an e-mail sent about the films released on its platform until the news was written. At the same time, no official of Netflix India was available for a quick response in this regard. Both Disney Plus Hotstar and Netflix streaming service providers have been in talks with filmmakers about the film's release for the past few months. Informed sources say that there is strong competition among OTT companies on this issue. Jio and Disney Plus Hotstar hold 35.5 percent and 30.3 percent share of the domestic OTT market, respectively, as per monthly active consumers. At the same time, Amazon Prime and Netflix have a market share of 14.8 percent and 9.2 percent respectively. Amazon Prime was the first OTT platform in India to announce the digital release rights of seven films simultaneously for around Rs 300 crore last month. These include the film Shakuntala Devi: Human-Computer, starring Gulabo Sitabo and Vidya Balan. The deal for both these films was for Rs 65–65 crore. According to sources, Amazon has bought the film Penguin in Tamil and Telugu languages for around Rs 60 crore while the release rights of four other regional films have been taken for Rs 30-30 crore.
Consulting firm KPMG has estimated about 32.5 million subscribers to OTT in India. He says in the next two years this figure will also cross 55 crores. Digital media expert Shrenik Gandhi says the lockdown implemented across the country due to the Covid-19 epidemic has contributed significantly to increasing acceptance of digital media platforms among consumers. Actually, through digital media, new entertainment content reaches the consumers' home directly. Gandhi says, "In the last three months, only the popular programs of the past have been aired on television. In such a situation, OTT platforms are the only platform for the audience to watch new programs.
Consumers spend an average of 3.5–4 hours on their smartphones during lockdowns, compared to an average of three hours on mobile phones during the lockdown, according to Bark, the program's viewership organization. During this time the consumer keeps searching for information as well as entertainment related content.
Lakshmi Bomb and Sadak-2, which are being released on the Disney Plus platform, are co-produced by Fox Star Studios, now owned by the Disney group. Young actor Sushant Singh Rajput's last film 'Dil Bechara', which died two days ago, may also be released on the Disney Plus platform. Apart from this, Abhishek Bachchan's film The Big Bull and Kriti Sanon and Pankaj Tripathi's film Mimi are also discussed on OTT. The small-budget films Shiddat and Loot Case are also expected to premiere on Disney Plus Hotstar.
Chhath Puja 2023 Day 4: When will Arghya be offered to the rising sun on the last day of Chhath Puja? Know the auspicious time and importance
Today i.e. 20th November is the last day of Chhath Puja. The fourth day i.e. Saptami Tithi is the last day of Chhath Mahaparva. On this day, water is offered to the rising sun in the morning. With
ICAE: 'Our agricultural tradition is as ancient as the country', PM Modi at the International Conference of Agricultural Economists
Prime Minister Narendra Modi arrived at the inaugural function of the 32nd International Conference of Agricultural Economists in Delhi today. Agriculture Minister Shivraj Singh Chauhan was also
Who will be the Chief Minister of Delhi?: The suspense remains, this will be revealed in the meeting of the legislative party today
Who will be the new Chief Minister of the national capital Delhi, it can be known today. The newly elected MLAs of BJP will meet today in Delhi, in which the leader of the legislative party will be
Indians troubled by waiting time of US visa: far from green card, now dream of getting visitor visa too; have to wait two years
Anil Jethwani, who has settled in Florida, is busy preparing for his daughter's wedding, but he is sad that his own will not be able to reach the wedding. 25 close relatives, including his younger
RJ Mahvash: 'Lies, greed and deceit..', cryptic post by Chahal's rumored girlfriend amid speculations of divorce from Dhanashree
Cricketer Yuzvendra Chahal and Dhanashree Verma's married life has soured. Both are parting ways. The Bombay High Court has approved the petition of cricketer Yuzvendra Chahal and his estranged wife
Big disclosure in Cordelia Cruz drugs case: SIT team did not find any evidence of Aryan Khan's involvement in drugs racket, questions raised on NCB's working methods
There has been a big disclosure in Bollywood's most talked-about Cordelia Cruz drugs case. English newspaper Hindustan Times, quoting sources, has claimed that the Narcotics Control Bureau (NCB) SIT
IND vs ENG 1st T20: Battle of the best and worst in fielding! England is on top in terms of catching, and India lags behind
The five-match T20 series between India and England will start today. The first match will be played at Eden Gardens in Kolkata. For this, England has announced its playing-11, while India will
Priyanka Chopra: It was not easy for Priyanka to earn a name in Hollywood, she had to face these challenges
Priyanka Chopra is a veteran actress in Hindi cinema. He has worked in many best films in Bollywood. Priyanka has waved her success from Bollywood to Hollywood. Leaving a small district of UP, first
Gun Firing In USA: America shaken by back to back firing incidents, 11 including 2 students killed
Firing in America: Once again incidents of firing have come to the fore in America. There have been 3 incidents of firing within 12 hours. In these, 11 people including 2 students died. The latest
Vic-Kat's plan for marriage: To avoid media and crowd, will go by helicopter to the wedding venue, no entry to the guest without vaccination
Only 4 days are left for Katrina Kaif and Vicky Kaushal's wedding ceremony to begin. But the couple is still silent. Now this news has come out that to avoid media and paparazzi, Vicky and Kat will go
