Thiruvananthapuram, March 3 (IANS) Kerala Blog Express 2.0, the second edition of the campaign promoted by Kerala Tourism to enable some of the world's foremost online travel writers to explore the state, was flagged off here on Tuesday.
The Kerala Blog Express bus takes selected, ace bloggers from around the world on a two-week road trip across God's Own Country to discover the beauty of the region and experience its unique culture.
First organised in 2013- 2014, the campaign was a huge success and drew very positive response from the participants, according to Kerala Tourism additional director T.V. Anupama.
Kerala Tourism, known for its innovative and creative promotions, is the first tourism board in India to organise an event of this kind with the aim of reaching out to a wide international audience.
Thirty travel bloggers/photographers/writers are taking part in the second edition of the Kerala Blog Express.
"Numerous promotional schemes like Google ads, Facebook ads and blogger outreach activities are employed for reaching out to the travel blogger community," Anupama told reporters here.
Among this year's participants which include two Indians, three each are from Spain and Italy, two each from the United States, Poland, United Kingdom, Philippines and a participant each from Brazil, Slovakia, Hungary, Finland, Uruguay, Mexico, Czech Republic, Greece, Israel, France, Indonesia, South Africa, New Zealand and Bulgaria.
In the course of the maiden Kerala Blog Express, the campaign micro site (http://keralablogexpress.com/) recorded 2.5 lakh page views from all over the world.
Their pictures, descriptions and experience of God's Own Country were seen by more than two million people and more than 250 blog posts have been written.
Kerala Tourism is partnering with the best hotels in the state so that the participants and crew get the best in-class accommodation during the trip.
Guterres expressed grief over the incident of the bridge collapse in Morbi, condolences to the families of the victims
United Nations Secretary-General Antonio Guterres has expressed deep grief over the incident of the bridge collapse in Gujarat's Morbi city. Guterres expressed his deepest condolences to the victims
Delhi AQI: Respiratory crisis continues in Delhi, AQI reached 399, know for how long will we get relief from air pollution
There is a breathing crisis in the country's capital Delhi and NCR. According to the Central Pollution Control Board (CPCB), the pollution level in Delhi continues to be in very poor condition.
Covid-19: Got another powerful drug of Corona! The company asked for permission to use
Corona infection cases are increasing rapidly worldwide, including in India and the United States. However, vaccination campaigns are also going on against it and various types of medicines are also
Canada: 'There is a need for personal talks with India to improve relations, Canadian minister's statement amid increasing tension
The dispute between Canada and India is increasing over the killing of Khalistani terrorist Hardeep Singh Nijjar. Canadian Prime Minister Justin Trudeau had accused India of being behind Nijjar's
Death toll in Wayanad landslide rises, 152 people still missing; PM Modi will take stock on August 10
The death toll in the devastating landslide that occurred in Kerala's Wayanad after heavy rains in the past few days has risen to 413, while 152 people are still missing. Relief and rescue operations
Weather took a turn: Drizzle rain in the capital Delhi amid summer, dust storm in many parts of UP-Rajasthan
Amidst the havoc of the heatwave in many parts of the country, there has been a sudden change in the weather patterns in Haryana-Rajasthan including Delhi-NCR. Light rain has also occurred in Delhi
The weather changed in Delhi-NCR, rain, and hail fell in many areas; relief from the heat
The weather pattern has changed once again in the entire NCR including the capital Delhi. Hail accompanied by rain fell in some parts of Delhi on Wednesday afternoon. Residents of Rohini, Pitampura,
Congress vs BJP: Congress cornered the government on issues ranging from MGNREGA to pollution; Priyanka Gandhi asked a pointed question, and Jairam Ramesh criticized the government over GRAP.
The Congress party has attacked the government on a range of issues, from renaming MGNREGA to the severe air pollution situation in Delhi. Party MP Priyanka Gandhi, elected from Kerala, posed sharp
Telegram: The matter of the alleged violation of rules by the Telegram app has also been raised in India, The IT Ministry has sought a report from MHA
Amid the arrest of Pavel Durov, the head of the instant messaging service Telegram, in France, the Ministry of Information and Technology (IT) has sought information from the Home Ministry on whether
Seema Haider love story: left late at night after questioning, now the team was taken along again, important inputs were received from IB
For the love of PUBG partner Sachin Meena, Seema Haider, who came to India via Nepal with four children from Pakistan, was taken with her by the ATS (Anti Terrorist Squad) on Monday. ATS interrogated
