There has been a lot of competition between Amazon and Reliance Industries regarding investment in and buying of Future Group and the matter is in court. Now, these companies are competing to take broadcast rights of IPL. Amazon and Reliance may come face to face over the broadcasting rights of IPL. A decision on who will get the broadcasting rights is expected in late March or early April.
Know the rights given for 5 years from 2023 to 2027
According to media sources, for 5 years from 2023 to 2027, the Indian board can get up to 40 thousand crore rupees instead of broadcast rights of this league. BCCI sold these rights to Star India for Rs 16,347.50 crore from 2018 to 2022. Star India's parent company is Walt Disney. It is an American company.
According to media reports, Amazon and Reliance will compete with Sony Group and Walt Disney over the exclusive TV and digital broadcast rights of 5 years of IPL.
This will increase competition
Now the competition will increase by joining the competition of big companies like Reliance and Amazon to take IPL rights. Both the companies are also competing for the fast-growing e-commerce market with their digital platforms. On one hand, is Amazon's Prime Video, and on the other hand, is Reliance's JioTV. Reliance is also in talks with investors for its broadcasting joint venture Viacom18.
Amazon has recently started live-streaming
Amazon recently started live-streaming cricket matches on the Prime Video platform. Although the company does not have a TV platform yet. In this case, it will need to bring in a TV partner or it can only bid for digital.
BCCI said it can earn bumper
A top BCCI official said that Indian cricket is set to make a bumper profit from the sale of IPL rights for the new season. Don't be surprised if it reaches Rs 40,000 to Rs 45,000 crore.
Speaking about media rights, Walt Disney Co India and Star India President K Madhavan said, “Sports business is an investment mode for us and we will not shy away from investing heavily. We are excited about the renewal of all rights including IPL.
Last year 35 crore viewers watched IPL
The IPL was broadcast on Star Sports channels and Disney+ Hotstar. In the last season, the viewership of league matches reached 350 million (350 million) viewers.
IPL broadcast in 7 countries other than India
Apart from India, the broadcast rights of IPL in the countries of the Indian subcontinent such as Sri Lanka, Bangladesh, Nepal, Bhutan, and the Maldives are with Star Sports Network. This broadcast will be done in 7 languages Hindi, English, Tamil, Telugu, Malayalam, Kannada, and Bengali.
How will it affect the common man?
If the price of IPL broadcast rights increases up to two and a half times, then whoever has broadcast rights may increase the rates of their OTT platform or channel. However, how much this increase will be, nothing can go about it now.
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