Mumbai, Feb 5 (IANS) With an overwhelming majority of Indian women simply unaware of their correct bra size and wearing the wrong size all their life, a new initiative by a lingerie e-tailer -- aptly named 'Fit is my Right' -- aims to help over 500,000 women over the next 12 months in finding innerwear that suits their size.
The initiative has been launched in the wake of some facts that came up during a Zivame survey on usage of bras among Indian women.
According to the survey, four out of five Indian women do not know their right size and have been wearing wrong size bras all their life. Women are also not aware of the life of a bra and 53 percent of those surveyed were using bras that were 'too old'.
Also, as many as 82 percent of the respondents had never received professional help in finding the right bra even though they had been buying lingerie at least once in six months.
These can create implications that go beyond mere physical appearance. There are a host of health and wellness concerns that arise out of wearing bras that are either too old or the wrong size or both.
Richa Kar, founder and CEO, Zivame, said: "Women are not comfortable talking about bras. For most girls, the first bra-buying experience consists of going to a lingerie store and having to deal with salesmen or women, who are rarely equipped with the knowledge to 'consult' on the right fit and style.
"With 'Fit is my Right', we aim to correct this by making young college-going women aware about the importance of wearing the right bra. This will not only help them personally to adopt a healthy practice for the rest of their lives, it will also get passed on to others in their circle of influence -- their mothers, friends and relatives and most importantly, their daughters later."
As part of the campaign, experts will visit colleges across Mumbai and undertake educational workshops and free counselling and fitting sessions for students. The idea is to educate women about the importance of wearing the right brassiere and the health and wellness implications involved.
The campaign will be run with the help of a ‘Mobile FittingLounge’, which will travel to colleges in the city. The all-woman customised fitting van comes equipped with three trial rooms and bras of all sizes required for the fitting exercise.
The fitting lounge will also have three fitting experts, who will help women in identifying their right size. In Mumbai, Zivame aims to help over 10,000 college-going girls identify their right bra size in the next one month.
Haryana: One injured after being crushed by a leader's car in Ambala, farmers allege the convoy belonged to a BJP MP
The controversy of Lakhimpur Kheri had not even cooled down that now a similar case has come to the fore in Haryana as well. In Narayangarh, Ambala, an incident has come to light of a farmer opposing
Delhi Air Pollution: Delhi's air became 'very bad', AQI crossed 300 in these areas including Anand Vihar
The people of Delhi are having to breathe poisonous air. According to the Central Pollution Control Board (CPCB), the air quality is not improving. Meanwhile, on Tuesday, Delhi's average air quality
Uddhav Thackeray made 5 big promises in the Maharashtra elections, and told what he give to the people if the MVA government was formed?
The election atmosphere in Maharashtra is at its peak. All political parties are trying their best to show their strength. Political parties are also adopting different tactics to woo voters.
Japanese Prime Minister Kishida on a foreign trip, a special meeting with US President
Japan's Prime Minister Fumio Kishida has left for a week-long foreign trip. During the visit, he will seek to strengthen military ties with Europe and Britain and focus on the Japan-US alliance at a
The report claims: the public may feel the shock of inflation, possible increase in the price of petrol and diesel.
Petrol prices have shocked the people. The higher the use of petrol and diesel in the country, the higher the price. Now a report by Credit Suisse claimed that people may face another setback in the
Elections: Elections have begun in Jammu-Kashmir and Haryana, this will be the first election in the valley after the removal of Article 370
The much-awaited elections to the Jammu and Kashmir Assembly have finally been announced, which will be held in three phases. This will be the first assembly election in the state after the removal of
Himachal: Major accident in Kullu, two female tourists killed, four injured due to raft overturning
Two women tourists have died after a raft capsized in the Beas river near Bashing, six km from the district headquarters of Kullu. Four other tourist women aboard the raft were injured. The injured
Amazon Offer On iPad: Gift This Gadget To Girlfriend On Valentine's Day.
Amazon Offer on iPad Air: If you want to buy an iPad air to gift your girlfriend on Valentine's Day then this is the best time. Amazon is offering an offer on 10.9-inch iPad Air, in which you can take
Bombay High Court: Demand for Z plus security to Poonawalla, summoned reply from Uddhav government on a plea
The Bombay High Court on Thursday directed the Maharashtra government to respond to a plea seeking Z Plus protection for Adar Poonawala, the CEO of Serum Institute of India (SII), which is producing
Arvind Kejriwal: Arvind Kejriwal will visit Gujarat amid fear of arrest, will campaign for Lok Sabha elections
Delhi Chief Minister Arvind Kejriwal will go on a three-day tour of Gujarat. Delhi CM will be on a Gujarat tour on 6, 7 and 8 January. Kejriwal workers will hold a conference and public meeting there.
