Los Angeles, Feb 9 (IANS) Aiming to craft a better future for the music industry, The GRAMMY Creators Alliance has been introduced at the 57th edition of Grammy Awards here.
The initiative is intended to be the voice of future generations of artists and advance policies that put music-makers first.
Recording Academy president Neil Portnow along with singer-actress Jennifer Hudson and OneRepublic singer and producer Ryan Tedder introduced the alliance, created to push for increased remuneration for artists in the digital age.
"Music has tremendous value in our lives. While ways of listening to music evolve, we must remember that music matters in our lives, and that new technology must pay artists fairly," billboard.com quoted Portnow as saying.
Hudson also backed the initiative and expressed hope that it would help brighten music industry's future.
"Tonight, we are proud to launch the GRAMMY Creators Alliance, a coalition of many artists - some of whom you see right here at the GRAMMYs. Together, we will advise those who make policy in music and in government so that our next generation of creators are able to make tomorrow's music as great as tonight’s," Hudson said.
The initiative was launched at the star-studded award ceremony held at Staples Center here Sunday night.
After the official launch of the alliance, singer Beyoncé took to stage in an angelic white outfit to perform 'Take my hand, precious lord', followed by John Legend and Common's closing act. They played 'Glory' from movie 'Selma' to conclude the musical night.
To give an impetus to the initiative, a lot of known faces from the music industry have been roped in.
The founding members includes Adam Levine, Alicia Keys, Jennifer Hudson and Lady Antebellum among others.
According to the official site, The GRAMMY Creators Alliance is a programme of The Recording Academy, a non-profit membership organisation representing songwriters, performers and studio professionals.
The Recording Academy has no corporate members.
Amar Singh Chamkila Screening: Kartik-Tripti's magic, AR Rahman also seen in the screening of 'Amar Singh Chamkila'
A day before the digital release of 'Amar Singh Chamkila', its makers organized a special screening in Mumbai, which was attended by many celebs from the film fraternity. Also present were the film's
Essar yacht row: Gadkari says he has done no wrong
New Delhi/Mumbai, Feb 27 (IANS) Union minister Nitin Gadkari Friday denied any wrongdoing after a media report said he had enjoyed a two-day holiday on a yatch owned by the Essar group on French
Will Kim's 10-year-old daughter be the next dictator of North Korea? South Korea said – it will be too early
Kim Ju Ae, the 10-year-old daughter of North Korean dictator Kim Jong Un, recently appeared in public. Speculation has begun as to whether the daughter is being groomed as her father's successor.
Radhika Merchant: Radhika stated for the first time after pre-wedding, said - not everyone gets this good fortune.
Radhika Merchant is the future daughter-in-law of the Ambani family. Recently, Mukesh Ambani and Nita Ambani organized a grand pre-wedding event in Jamnagar, Gujarat. Many VIP guests attended this
Arjun Tendulkar with England women's cricketer Daniel Waite for lunch in London - photo surfaced
Arjun Tendulkar and England women's cricketer Daniel Waite have a long friendship. The pictures of both of them together have gone viral on social media. Master Blaster Sachin Tendulkar's son Arjun is
Salaar: 'Salaar' shows will run from 1 am to 4 am, Telangana government gives permission
Actor Prabhas's much talked about film 'Salaar' is very close to release. Booking is going on in full swing. Meanwhile, good news has come for the actor's fans. The shows of 'Salaar' will also be
Bhagwant Mann will take decisions in the public interest on the advice of Raghav Chadha! appointed chairman of the advisory committee
The Bhagwant Mann government of Punjab has appointed Aam Aadmi Party leader and state in-charge Raghav Chadha as chairman of the advisory committee on public interest matters. Party sources have given
IOC Q4 Results: Indian Oil's profit loss by more than 31 percent, know how much profit was made last year
Indian Oil Corporation (IOC) on Tuesday announced its fourth-quarter results. According to the results, in the January-March quarter of the last financial year, the company's profit has decreased,
58 commandos protect Ambani: Commandos are armed with automatic weapons, apart from these, 20 private guards deployed from Israel
The Supreme Court on June 29 stayed the direction issued by the Tripura High Court to the Central Government in the matter of Z + security of the country's top businessman Mukesh Ambani.
50 buses of workers returned from Saharanpur
Due to the wishes of the Uttar Pradesh government, 50 buses that went to Saharanpur with Haryana workers returned. Around 1500 workers in these buses have also returned. The Haryana government's duty
