Los Angeles, Feb 9 (IANS) Aiming to craft a better future for the music industry, The GRAMMY Creators Alliance has been introduced at the 57th edition of Grammy Awards here.
The initiative is intended to be the voice of future generations of artists and advance policies that put music-makers first.
Recording Academy president Neil Portnow along with singer-actress Jennifer Hudson and OneRepublic singer and producer Ryan Tedder introduced the alliance, created to push for increased remuneration for artists in the digital age.
"Music has tremendous value in our lives. While ways of listening to music evolve, we must remember that music matters in our lives, and that new technology must pay artists fairly," billboard.com quoted Portnow as saying.
Hudson also backed the initiative and expressed hope that it would help brighten music industry's future.
"Tonight, we are proud to launch the GRAMMY Creators Alliance, a coalition of many artists - some of whom you see right here at the GRAMMYs. Together, we will advise those who make policy in music and in government so that our next generation of creators are able to make tomorrow's music as great as tonight’s," Hudson said.
The initiative was launched at the star-studded award ceremony held at Staples Center here Sunday night.
After the official launch of the alliance, singer Beyoncé took to stage in an angelic white outfit to perform 'Take my hand, precious lord', followed by John Legend and Common's closing act. They played 'Glory' from movie 'Selma' to conclude the musical night.
To give an impetus to the initiative, a lot of known faces from the music industry have been roped in.
The founding members includes Adam Levine, Alicia Keys, Jennifer Hudson and Lady Antebellum among others.
According to the official site, The GRAMMY Creators Alliance is a programme of The Recording Academy, a non-profit membership organisation representing songwriters, performers and studio professionals.
The Recording Academy has no corporate members.
Shahrukh Khan met his son Aryan after 19 days: Shahrukh spent 18 minutes in jail, tears spilled from Aryan's eyesaq
On Wednesday, his father and actor Shahrukh Khan reached Mumbai's Arthur Road Jail to meet Aryan Khan, who was in jail after the petition was rejected in the drugs case. The meeting between father and
World Cup: Miller, Duminy propel South Africa to 339/4
Hamilton, Feb 15 (IANS) An unbeaten double century stand between David Miller (138 not out) and Jean-Paul Duminy (115 not out) helped South Africa score a mammoth 339 for four against Zimbabwe in
Sambhal Shiv Mandir: The balcony of a house near the temple was broken...action to remove encroachment continues; the house owner said this
The action of removing encroachment from around the temple of Sambhal is going on continuously. The balconies of the houses built next to the temple are being demolished. The house owners themselves
Russia Ukraine Conflict: Russia fired missiles at Ukraine, this eighth attack within two months; Know what happened so far
Ukraine's drone aircraft attacked two air bases considered to be Russia's most secure. On Monday, Russia reported that three people had died in an attack by Ukraine's drone aircraft. Ukrainian drones
Gun Firing In USA: America shaken by back to back firing incidents, 11 including 2 students killed
Firing in America: Once again incidents of firing have come to the fore in America. There have been 3 incidents of firing within 12 hours. In these, 11 people including 2 students died. The latest
India has done wonders again with the Spadex mission, ISRO will join both spacecraft in space on January 7
India has done wonders again with the SpadeX mission. The 44.5-meter-long Polar Satellite Launch Vehicle (PSLV)-C60 rocket took off successfully with two small spacecraft, a chaser and a target, from
Edible Oil: Prices of edible oil reduced by Rs 10-15 a liter, Food Secretary said – prices may decrease further now
Due to the softening of prices in the international markets and the intervention of the government, the price of edible oil has come down by Rs 10-15 per liter. Food Secretary Sudhanshu Pandey said on
Government vs Twitter: Company officials appear before parliamentary committee, record statement
The tension between Twitter and the government is increasing. The parliamentary committee had issued summons to Twitter officials to appear before it at 4 pm today. In this sequence, representatives
Mahakumbh: 'Run as many trains from Prayagraj as needed', Railway Minister's instructions after a stampede in Mahakumbh
After the stampede in Prayagraj during the Mahakumbh, Railway Minister Ashwini Vaishnav reviewed the train services on Wednesday. During this, he directed the officials to run trains according to the
NEET-UG Row 2024: The Supreme Court will hear the NEET exam case on July 8, several petitions are being filed; the matter is heating up
The Supreme Court will hear the petitions related to the controversial National Eligibility cum Entrance Test-Undergraduate (NEET-UG) for medical admission on July 8. These include petitions alleging
