After Twitter, now Facebook and Instagram will also charge money for blue tick verification. Meta's founder Mark Zuckerberg informed about the launch of the subscription service late on Sunday night. It is currently being rolled out for users in Australia and New Zealand on a trial basis. It will be launched in America after the test.
Zuckerberg wrote, this week we are launching the Meta Verified Service. This is a subscription service. In this, you will get blue tick through government identity card. This will give extra protection to the account. Apart from this, many extra features will be given to the users. This new service is meant to enhance authenticity and security.
did not say anything about india
Zuckerberg told, 'We will start this service in Australia and New Zealand this week. After this, soon it will roll out in other countries as well. For this, the user will have to pay $ 11.99 per month for the web, ie about 1000 rupees and for iOS users, $ 14.99, ie more than 1,200 rupees. Information about when this service will be implemented in India has not been revealed yet.
3 big reasons to go subscription
The revenue has declined due to the macroeconomic downturn, competition and less advertising.
To make the company capital efficient, Zuckerberg wants to increase revenue with the new model.
Zuckerberg has made a big investment for the Metaverse. He wants to make up for it.
Hiring in Kovid, now cost cutting
Recently, Meta Platforms Inc., the parent company of Facebook, WhatsApp and Instagram, had fired 11,000 of its employees. For the first time in the company's 18-year history, such a large number of employees were retrenched. The announcement to remove the employees was made by the company's CEO Mark Zuckerberg. He attributed this to the decline in revenue due to wrong decisions.
Mark had said, 'At the beginning of Kovid, the world rapidly went online and the increase in e-commerce increased the revenue. Many predicted that this increase would be permanent, which would continue even after the end of the pandemic. I thought the same, so I decided to increase my investment. Unfortunately, it didn't live up to my expectation.
Not only has online commerce returned to earlier trends, but the macroeconomic downturn, competition, and less advertising have resulted in revenue being lower than I expected. I made this mistake and I take responsibility for it. In this new environment, we need to become more capital efficient. We have shifted resources to high priority growth areas.
Facebook was created in Harvard in 2004
Zuckerberg founded Facebook in 2004 in his dorm room at Harvard. The original idea for the site was to create a social network so that Harvard students could connect with each other online. However, the site quickly gained popularity and expanded to other universities. Now it has become a global platform with more than 2.9 billion daily active users.
Mark Zuckerberg has been the CEO of Facebook since its inception. Under his leadership, Facebook has grown from a small startup to a global social media giant. However, Zuckerberg has also been criticized for data leaks and fake news on the platform.
Blue subscription of Twitter in India for Rs 650, Rs 900 for two-factor authentication
Musk wants to strengthen Twitter financially by the end of 2023. They have also modified some services like Blue subscription to increase revenue. The monthly subscription of this service for web users in India is Rs 650.
On the other hand, on February 18, a new announcement was made regarding the two-factor authentication (2FA) method. The company tweeted, "Starting March 20, only Twitter Blue subscribers will be able to use text messages as their two-factor authentication (2FA) method."
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