Thiruvananthapuram, March 21 (IANS) Ayurveda has been a big hit in Russian capital Moscow, with many women who were looking at alternate health care practices asking about it during the country's largest tourism fair.
The public and industry representatives streamed into the Kerala Tourism stall during the four-day 22nd Moscow International Travel and Tourism Exhibition (MITT) that ended on Saturday.
The theme of Kerala Tourism's stall was ayurveda and the state's sun-and-sand destinations.
A major part of the enquiries on ayurveda came from Russian women, who were looking at alternate health care practices.
"Kerala Tourism's participation in MITT has helped our trade partners build strong relations with the travel and tourism industry of Russia," said Kerala Tourism Minister A.P. Anilkumar.
MITT, the largest tourism fair in Russia, attracts tens of thousands of visitors every year, nearly three-fourth of them from the travel industry.
Over 2,000 exhibitors from 203 countries are taking part in the four-day event.
India's Ambassador to Russia P.S. Raghavan said ayurveda was becoming increasingly popular in key markets like Moscow, St. Petersburg and Yekaterinburg (the fourth largest city in Russia), especially among health-conscious women.
"Kerala's efforts to promote tourism in the Russian market has the full support of our embassy," said Raghavan.
Kerala Tourism director P.I. Sheik Pareeth said the "evolving" Russian travellers were "looking at more than beach holidays".
"Several leading Russian tour operators, including many medium-sized operators, visited our stand and expressed their willingness to enter into agreements on ayurveda package with our resorts," he said.
IND vs ENG: Captain Shubman blamed these players including Pant for the defeat, praised Jadeja and the rest of the bowlers
India lost to England by five wickets in the first Test played in Leeds. The English team achieved the target of 371 runs by losing five wickets based on Ben Duckett's century and half-centuries from
NIA raids again on PFI bases, many members in custody from Delhi-UP and Assam
The National Investigation Agency (NIA) is again raiding the premises of the Popular Front of India (PFI) in connection with terror funding. Apart from Assam and UP, NIA raided many states on Tuesday
'Even his flop film earns 200 crores...', Suniel Shetty gave such a reply on Salman Khan's failure.
Salman Khan, who has given blockbuster films like Bajrangi Bhaijaan, Sultan, and Ek Tha Tiger, has a lot of expectations from his films. However, for some time now, the actor's films have not been
SBI Ecowrap Report: India has the lowest inflation compared to developed countries, better management
Central banks around the world are aggressively raising interest rates to control rising inflation amid fears of an economic recession. India has also increased its policy rates. But, on the front of
'Save us', the Pakistani leader pleaded to PM Modi; they said- you are our last hope.
After the terrorist attack in Pahalgam, India carried out Operation Sindoor in Pakistan and PoK, after which Pakistan tried to attack India with drones and missiles. Since then, tensions have
Param Bir Singh Suspended: Former Mumbai Police Commissioner Param Bir Singh Suspended by Maharashtra Government
Param Bir Singh Suspended: Param Bir Singh, Director General of Maharashtra Home Guards and former Commissioner of Mumbai Police, has been suspended by the state government. Chief Minister Uddhav
Baltimore Bridge Collapse: American comics made a racist cartoon on the Baltimore accident, Indians called it shameful
US President Joe Biden also praised the quick action of the 22-member crew of the cargo ship 'Dali' which collided with the 'Francis Scott Key Bridge' in Baltimore, but Foxford Comics, in a shameful
'Pegasus' investigation report: Possible revelations after 56 days can become a big issue in the election
The Uttar Pradesh elections, which are called the semi-finals of the power of the Center, are near. All political parties including BJP are busy preparing for the elections. This week the Supreme
India-Qatar: India-Qatar signed economic agreements, and will work together in these areas
The Finance Ministry said on Tuesday that India and Qatar have signed an agreement to promote and develop cooperation in economic policies along with the framework of public-private partnership and
Jammu and Kashmir Election: The entire controversy and politics of the voter list of Jammu and Kashmir, the rules changed with the abolition of Article 370
The politics of Jammu and Kashmir has become very hot. Jammu and Kashmir Chief Electoral Officer Hridayesh Kumar announced on August 17 that every citizen living in Jammu and Kashmir can register and
