Indian companies making everyday use products (FMCG) faced a slowdown in consumption in urban markets and a decline in rural areas due to inflation in 2021. Data analysis firm Nielsen said in a report that these companies were forced to increase prices repeatedly due to inflation.
In the year 2021, the FMCG industry had to increase prices in double digits for three consecutive quarters to save its margins. Rural markets account for about 35 percent of the total sales of FMCG companies. It was hit hard after the second wave of the Corona pandemic and many FMCG companies including Hindustan Unilever reported negative growth in rural sales in their quarterly results.
The Nielsen report says that the increase in prices is affecting small producers. Because of this, there has been a 13 percent reduction in the number of small manufacturers with a turnover of less than Rs 100 crore. In the last two years, 8 lakh new FMCG stores were added and more than half of these are in rural areas. This speed of new store openings is more than double compared to pre-Covid years. With the opening of new stores in residential areas, the Metro-India retail store has expanded to meet the demands of consumers who have been working from home for almost two years. Rural markets bore the brunt of the price hike during the October-December quarter.
According to the report, both urban and rural markets witnessed a decline of (-) 4.8 percent in traditional trade, indicating a slowdown. The calendar year has seen double-digit growth, however, the decline in consumption impacted by the rise in prices will have to be monitored.
Afghanistan Earthquake: Earthquake tremors again in Afghanistan, earth trembled for the second time in 24 hours
Earthquake tremors have occurred once again in Afghanistan. The intensity of the earthquake has been measured at 4.1 on the Richter scale. The epicenter of the earthquake is being told near Faizabad.
IND vs AUS: 'I hope to score runs against Bumrah in Gabba', this Australian is scared of India's star bowler
Top pacer Jasprit Bumrah has dismissed Nathan McSweeney thrice in the last four innings but the Australia opener is hopeful that he will be able to score runs against his Indian opponent in the third
7th Pay Commission: Central employees can get Holi gift today, it is possible to announce a three percent increase in DA
On Wednesday, the government can give the gift of Holi to the central employees. A report has raised the possibility that a big announcement can be made regarding central employees and pensioners in
Virat Kohli Net Worth: Money is raining on 'Cheeku' who hits fours and sixes, will blow his senses annually
Former India captain Virat Kohli, who has convinced the audience with his performance on the cricket field, is also the topper in terms of wealth. Team India's batting batsman Kohli was born on 5
8 big changes from April 1: Subsidy on home loan interest ends, investment also scissors; You will have to pay more tax on the highway
The financial year 2022-23 is starting from 1st April i.e. tomorrow. With this, many rules will also change. These will have an impact on our earnings, expenses, and investments.
Redmi A1 + and Moto E22s get many powerful features at a low price, know the price and features
Redmi A1+ Launch: Redmi has launched its new smartphone Redmi A1+ in India. Xiaomi has launched Redmi A1+ in the market as an upgraded model of the ultra-budget phone launched this year. There is no
Gyanvapi Masjid Controversy: After all, how can a mosque be named Gyanvapi?
The observations made by the Supreme Court in the Gyanvapi case have increased the chances of the case reaching its logical conclusion, as it agreed to a large extent with the stand of the Varanasi
Vice-President Election: How the votes will be counted, and how many votes will decide the victory? Learn the maths of the Vice Presidential election
Today is polling day in the Vice Presidential election. Results will also come today. The tenure of the incumbent Vice President Venkaiah Naidu ends on August 10. In such a situation, whoever wins
Inflation: Smartphones may become costlier by up to seven percent after Diwali, and import duty on palm oil may increase
Smartphone prices in the country may increase by 5-7 percent by October-December. The continuous depreciation of the rupee against the dollar is affecting the demand. Due to this, the shipment of
Mrs. Undercover Review: Radhika Apte's film is more of a home story than a mission, humor, and thrill missing from the story
The spy comedy film Mrs. Undercover is Anushree Mehta's directorial debut. The story begins with a murder. Ajay (Sumit Vyas) is a social worker, but he has a problem with independent and empowered
