New Delhi, March 4 (IANS) Online purchases made through mobile phones in India have grown by more than 100 percent over the past two years, indicating a steep upward trend in e-commerce propelled by expediency, reveals the MasterCard Online Shopping Survey 2014 released here on Wednesday.
The survey covers 14 countries across Asia Pacific.
China continues to lead the chart among mobile shoppers with 70.1 percent of the respondents polled having used the device to make online purchases. India (62.9 percent) and Taiwan (62.6 percent) follow next with Thailand (58.8 percent) and Indonesia (54.9 percent) rounding off the top five.
In India, the ability to shop on the go is 47.7 percent, the study revealed. The growing availability of apps that makes it easier to shop (45.3 percent) and convenience (38.1 percent) have emerged as the most compelling reasons for driving smartphone shopping.
Mobile phones/mobile gadget apps (28.8 percent) topped the list of items purchased through smartphones, followed by tickets for cinema/movie theatres (26.7 percent) and clothing/fashion accessories (24 percent), the report said.
"For online transactions, the most common payment methods used are debit cards and cash. New mobile technologies are also gaining traction among consumers in the region, with mobile banking apps having the highest awareness-familiarity levels (38.3 percent) followed by in-app shopping (28.7 percent) and digital wallets (24.4 percent)," it added.
The report for the Asia/Pacific region included interviews with 7,000 respondents from 14 markets aged 18-64 years, who were asked questions about their online shopping habits.
The number of Indian respondents, who have made at least one purchase in the last three months, has increased from 70.9 percent in 2012 to 94 percent in 2014.
"Digital payment solutions like mobile banking apps and digital wallets will go a long way to further enrich the purchasing experience for the ever-evolving consumer," said Vikas Varma, area head, South Asia, MasterCard.
"The survey shows that there is a strong need to provide not only secure, but also convenient payments solutions as consumers move to a more digital and sophisticated lifestyle. MasterCard is committed to providing consumers with expedient online payment solutions that enable a more seamless shopping experience in a secure manner," he added.
The MasterCard Online Shopping Behaviour Survey, which serves as a benchmark measuring consumers' propensity to shop online, was conducted across 25 markets between October and December 2014.
Sunderbans hardly prepared for climate change, migration
Kolkata, March 12 (IANS) The fragile Sunderbans - the largest mangrove forests and delta region spread over both Bangladesh and India - is "hardly prepared" for climate change-related issues,
Shah Rukh Khan and Y+: The Maharashtra government increased the security of 'Jawan' Shah Rukh, he was receiving death threats.
Shah Rukh Khan Gets Y+ Security: The year 2023 has been very good for Bollywood's King Shah Rukh Khan. His first film 'Pathan', released in January, created a stir at the box office. After this film,
Gurugram News: Gurugram and 2 more areas of Delhi will be connected through the Delhi Metro, plans are being made
The plan for metro connectivity from Gurugram's Palam Vihar area to Delhi's Dwarka Sector-21 was brainstormed on Wednesday evening at the PWD Rest House here. Chief Minister Manohar Lal discussed each
Covid-19 in India: 228 new cases of corona in India amid the panic of BF7, active cases reduced
Coronavirus has wreaked havoc in many countries including China, but in India, its speed has been braked. The Ministry of Health said that 228 new cases of the epidemic have been reported in the
UP Forest Corporation certified by international agency
Lucknow, March 14 (IANS) International agency FSC (Forest Stewardship Council) has granted certification to the Uttar Pradesh Forest Corporation (UPFC) for good and efficient forest management, an
Terrorists planning to kill Imran Khan, anti-terror department warns
Terrorists are planning to assassinate former Pakistan PM Imran Khan and have sought assistance from an assassin in Afghanistan for this. According to Pakistan media reports, the Anti-Terrorism
Paris Olympics 2024: Athlete injured after being punched by a boxer who was disqualified from gender test, uproar ensued, Bhajji-Kangana also reacted
Paris Olympics 2024 has been in the news for many reasons. From the controversy over 'The Last Supper' in the opening ceremony to South Korean shooter Kim Yeji's attitude after winning silver in the
Will China-US relations improve? US President Joe Biden and Chinese President Xi Jinping meet before G20
US President Joe Biden and Chinese President Xi Jinping met before the G-20 Summit in Bali, the capital of Indonesia. The meeting of these two is considered quite shocking in the way the tensions
800 million corona may be infected in China: Mass funeral begins; There is no place in hospitals, mothers are fighting fever with potatoes
In China, 800 million people may get corona infected in the next few months. Airfinity, a London-based global health intelligence company, said that there could be 2.1 million deaths after the end of
'Brahmastra' motion poster: Ranbir-Alia's love poster from 'Brahmastra' and the teaser of the song 'Kesariya' released, preparations for their wedding in full swing; Actor's house decorated with lights
Ranbir Kapoor and Alia Bhatt are in constant discussion about their marriage these days. Meanwhile, the first love poster from Ranbir-Alia's upcoming film 'Brahmastra' has surfaced. Ayan Mukerji, a
