Bengaluru, March 26 (IANS) Fashion-focused social network Roposo.com on Thursday announced raising $5 million (Rs.31 crore) in fresh round (series A) of funding from global venture investor Tiger Global.
As a brand of Relevant E-solutions, Gurgaon-based Roposo website allows women to shop for new products online and its trends are liked, curated, personalised and updated daily from an array of online brands and e-commerce portals.
The start-up's venture partners Indian Quotient and e-retailer Flipkart co-founder Binny Bansal also participated in the new round of funding.
Co-founded by three IIT-Delhi veterans -- Mayank Bhangadia, former Zomato.com chief technology officer Avinash Saxena and Kaushal Shubhank -- the social network is a one-stop destination for fashion addicts, offering a variety of choices from 145 web stores, with dresses ranging from apparel to footwear, accessories and lingerie.
Roposo had raised an unspecified amount earlier from India Quotient, 5ideas, Start-up Superfuel and angel investor Bansal.
"We have created an online playroom with fashion products and a hangout for fashion addicts around it.
We want our network to be better than Google and Facebook for fashion searches," co-founder Mayank Bhangadia said in a statement here.
The start-up hopes that fashion seekers will make its website their default fashion-search engine.
"As fashion discovery is an untouched space in India, our tech team has come with ways to make this search intuitive," Roposo chief executive and co-founder Saxena said on the occasion.
The funding will also help the social network strengthen its product.
With browsers spending about 200 minutes (three hours and 20 minutes) on their platform, the social network is a leader in fashion search in the country.
"Brands and marketplaces are shifting to social platforms like Facebook from generic platforms. Fashion-focused brands like StalkBuyLove have profile on our platform, where they create content stories for fashion-seeking audience," Shubhank noted.
As an independent contract manufacturing and sourcing group, the US-based Tiger Global has $6 billion of assets under management and strong presence in the Silicon Valley.
An early stage venture capital initiative, 5ideas invests in human capital and social capital to deliver value in the seed stage, while Startup Superfuel, launched by former Fashion and You chief executive Pearl Uppal and Gaurav Kachru, is a platform aimed at fuelling the tech start-up ecosystem in India.
Set up in June 2012 by Anand Lunia, India Quotient invests in very early stage startups that are discovering a revenue model, pricing, product or strategy.
Corona: Pirola variant of Corona found to be less infectious, study conducted in different laboratories
The new Pirola variant of Corona is less infectious in American laboratories. Research has been done in many US states of the recently revealed BA.2.86 variant and the results of all have come out
India Vs Pakistan: You will be able to see the IND vs. PAK match in the World Cup only if you invest your lifetime earnings! Only one ticket sold for 50 lakhs
IND vs. PAK World Cup 2023 Ticket: If you are thinking of enjoying the great match between India and Pakistan in the World Cup 2023, then this news is of great use to you. It might cost you a lifetime
There will be a meeting between US and Chinese leaders, consensus can be reached on many issues related to the economy
Amid strained relations between the US and China, the leaders of the two countries will meet on Wednesday. It is believed that this meeting will help in improving the deteriorating relations between
Now smartwatches and mobiles will be charged with sweat, the wearable battery will be able to charge the watch for 20 hours with just 2 ml of sweat
Nowadays smartwatch has become a necessity of the people, as the pandemic has shifted the attention of people towards health. The watch strapped to your wrist knows all about the number of steps you
Wheat Export: Western countries only suffer due to sanctions imposed on Russia: President Putin
Russia has said that the way Western countries have imposed illegal sanctions on Russia, due to them the supply of food is not being done. Kremlin spokesman Dmitry Peskov called on Western countries
The way for IPL 2021 cleared, changes in the schedule of CPL on the demand of BCCI
IPL 2021: There is good news for cricket fans. The biggest hurdle in organizing the remaining matches of the 14th season of the Indian Premier League (IPL) has been removed. In fact, at the request of
The military rule may be implemented again in Pakistan, as claimed in a report regarding the economic and political situation
The military rule can be imposed in Pakistan after the next six months or more. This has been claimed in a report analyzing the current economic and political situation of the country. In Pakistan's
Russia-Ukraine war: Russia advances in eastern Ukraine ahead of EU summit, Ukraine attacks Crimea's oil drilling platform for the first time
The Russian army on Monday claimed to have captured the area of the Seversky Donets River and the city of Toshkivka near the city of Severodonetsk in eastern Ukraine. Russian attacks on
Action sought against two lawyers for derogatory remarks on women
New Delhi, March 20 (IANS) The Supreme Court Women Lawyers Association on Friday sought action against two lawyers - M.L. Sharma and A.P.Singh - for making derogatory remarks against women in BBC
The toxic air pollution in Delhi-NCR will be discussed in the Lok Sabha today, and the Environment Minister will give a response.
Delhi-NCR is reeling from pollution. The opposition in Parliament was continuously demanding a discussion on pollution. Following persistent demands from the opposition regarding the worsening air
