Mumbai, Jan 21 (IANS) Indian IT bellwether Tata Consultancy Services (TCS) has renewed the title sponsorship of the Amsterdam Marathon till 2020.
The global software major signed an agreement extending the sponsorship Wednesday in the presence of the Dutch capital's vice-mayor Eric Van der Burg in Amsterdam.
"Since we began supporting the event in 2011, it has become one of the largest and popular marathons in Europe, hosting 2,500 runners from 80 countries in 2014 and received the IAAF gold label for road races, the highest accreditation in the field," the company said in a statement here.
Besides the company's techies, its leading clients have been participating in the event over the last four years and collectively raised 500,000 euros ($578,692) for the VUmc Amsterdam cancer centre.
"Our association with the marathon went beyond participation when our digital enterprise unit developed an official application to track runners real-time by their families and supporters," TCS director Amit Kapur said on the occasion.
The IT outsourcing major also initiated a social media campaign for the 2014 event to strengthen the marathon's brand and its engagement with the international audience.
"We are inspired by the personal achievement of every runner, money they raise for charity and stories that have motivated them to participate in one of the world's leading sporting events and support a vital charity effort at the same time," Kapur pointed out.
Lauding TCS support for the marathon over the last five years, Burg said the event had made an immense contribution to sport in Amsterdam and its people.
Congress' Lovely not to contest Delhi poll
New Delhi, Jan 18 (IANS) Congress' Delhi unit chief Arvinder Singh Lovely will not contest Feb 7 assembly poll, the party said Sunday."The party has requested Lovely, candidate from the Gandhi Nagar
Dhar Bhojshala: 'Prayers can be offered from sunrise to sunset'; Supreme Court's directive in the Dhar Bhojshala case.
The Supreme Court has allowed Hindus to offer prayers from sunrise to sunset at the disputed Bhojshala in Dhar on the occasion of Basant Panchami. The Supreme Court has also allowed the Muslim
Alia Bhatt Pregnancy: Ranbir had already announced the good news? Can you get a child's name tattoo done?
A little guest is going to come soon to the Kapoor family. Actresses Alia Bhatt and Ranbir Kapoor have shared the good news with fans that they are going to be parents. Alia Bhatt herself has
KKR vs PBKS Pitch Report: Will the batsmen create a ruckus in Kolkata or will the bowlers create a ruckus? Know the pitch report of Eden Gardens
Kolkata Knight Riders (KKR) will face Punjab Kings (PBKS) in the 42nd match of IPL 2024. This match will be played on 26 April at Eden Gardens, Kolkata. Kolkata Knight Riders team is in
Russian planes can no longer fly over 38 countries, even outside SWIFT; How much did Putin pay for the attack?
US President Joe Biden delivered the 'State of the Union speech in the US Parliament on March 2. In his speech, Biden said- 'Putin has no idea how much damage will be done to Russia by these
Karnataka: Mischievous elements wrote sorry with red paint on the stairs of the school, police are investigating
In Sunakadkatte, Karnataka's capital Bengaluru, mischievous elements have written sorry in red paint from the wall of a private school to the stairs. Not only this, he did not even leave the road near
BJP vs Congress: Jairam Ramesh's attack on PM, said- BJP is running washing machine in Bengal; Allegations of neglect of Hooghly
A day before the fourth phase of the Lok Sabha elections, Congress targeted PM Modi. During Prime Minister Modi's visit to Bengal, the Congress raised the question of why 'Jal Jeevan
Threat from the digital currency: RBI in favor of banning cryptocurrencies, said legal experts, should be done quickly
The Reserve Bank of India (RBI) is going back to its 8-year-old opinion. It is in favor of a complete ban on the trading of cryptocurrencies. However, legal experts believe that it should be done
Taliban bans girls from studying in university: girl student dies, students protesting against Taliban
Demonstrations took place in many places in Afghanistan on Wednesday following the Taliban's order to prevent girls from studying in universities. Most of the students gathered outside Kandahar and
Air Pollution: Toxic air is making it difficult to breathe, so strengthen your lungs with these 5 exercises.
Air Pollution: Delhi has become a gas chamber for the last few days. The continuously declining air quality has made life difficult for people. Poisonous air is suffocating people in many parts of the
