The BCCI suspended IPL 2021 citing the health and safety of the players, but there were many reasons behind this apart from Corona. This year, due to Corona, the league's TRP fell drastically. Official figures from the Broadcast Audience Research Council (BARC) show that IPL viewership fell by 14% this year. Meaning that people troubled by Corona had turned their back on the league.
In such a situation, if the IPL continues, then due to the lower TRP, there could be pressure to renegotiate the rate of the advertisements shown during the match. Continuing the season could have caused more losses. However, now the entire season is postponed, due to this, all the estimates of this year's advertising revenue of the broadcaster Star Network will go awry. According to market sources, the loss for Star Network could be around 2500 crores.
There was also a protest due to Corona
Due to the uncontrolled situation of Corona in the country, there was a lot of opposition to the IPL anyway. It was eventually postponed after more than half a dozen players became Covid positive, but BARC's ratings prove that even if it was not suspended, the viewership of IPL-14 was falling.
According to the data, in 2020 viewership per match was 8.34 minutes (billion) while the cumulative reach (minutes) was 116, but this year total viewership was 6.62 minutes (billion), while the cumulative reach (minutes) was 105, out of 17 matches.
A BARC official said that all was well in the first week. However, as the corona form of corona emerged in the country, the IPL's TRP started to be affected from the second week onwards.
People turned away from IPL
Paritosh Joshi, Principal, and Advisor in Advocate Advisory explain that if we are not sensitive to the society we are part of, then we will be considered to be just about money. TRP is telling that people are not in the mood for IPL, but in this entire episode, BCCI, IPL players, and franchisees are completely harsh.
According to Paritosh, this was an occasion when the world's richest sport and its organization would come forward to help the people. Before this, sensitivity has been shown in sports abroad, but not in our players. He says that in such a crisis that only the IPL cares, such an institution needs to be churned.
He said that there is a quandary in the country, but the BCCI remained in its bio-bubble. He has shown that he does not mean anything to the country. But he could not keep his players safe even in his bio-bubble. In such a situation, falling TRP is obvious.
Big loss to Star India due to cancellation of the season
According to sources associated with advertising, Star India hoped that more people would watch IPL this time than in the previous season. Advertising rates were also raised accordingly. Last year, 11–12 lakh rupees for ten-second slots were fixed. This time, this rate was increased to Rs 13 lakh.
Sources reveal that these are only rates, but the actual payment depends on the amount of time the ad was able to run. These rates are also renegotiated in the event of a lower TRP. Being less than this, the pressure was started to reduce the advertising rate. Now maybe this season will start again, even then these rates can be negotiated again.
Pressure on subscriber too
The double whammy for the Star Network will be that some of its subscribers may also miss. A large number of people subscribe to Hotstar only to watch IPL. Increased viewership from the IPL also sees other shows and movies from Hotstar and later subscribes to a lot of subscriptions. There is a possibility that those who subscribe to Star's sports channels will also fall significantly.
Big events don't get postponed for just one reason
Media expert Vanita Kohli Khandekar told Bhaskar that most of the league's ad contracts are signed several months in advance. Nevertheless, there is always a close to change something at the last moment. The decision to cancel a big event like IPL is not taken at all and there is no single reason behind it. All the big advertisers want to be connected with big events like IPL all the time. So now this season will start again or it will be a new season, then this time the deficit will be calculated and removed by calculating the loss.
Delhi: Another opportunity for admission in 10th-12th government schools, admission window will open from tomorrow under non-plan
There is good news for the students who could not take admission in class 10th-12th under the nonplan admission of the Delhi government. The Directorate of Education is going to give such students a
Team India will match Australia: India's 10th title match in WTC final ICC tournament, New Zealand's 5th final
Team India has to play the final of the ICC World Test Championship against New Zealand in Southampton from June 18. With this match, Team India will equal Australia in terms of playing the most 10
Farmers Protest in Mohali: a 3-hour meeting between Punjab CM Bhagwant Mann and farmer leaders will end in Mohali
Farmers Protest in Mohali: Farmers' organizations in Punjab have announced to end their strike after a three-hour-long meeting with Chief Minister Bhagwant Mann. After the meeting with the farmers,
The generosity of the Russian billionaire during the war: Chelsea will sell football club and treat the injured, will form a trust for the war victims
Amid Russian brutality on Ukraine, Russian billionaire Roman Abramovich has announced the sale of football club Chelsea with its money to help victims of the Ukraine war. Abramovich owns this club in
UP: 2413 teachers found working with fake documents, highest number of cases were reported in Agra
2413 teachers working in UP's Basic Education Council schools have been found working with fake documents. The department has identified these 2413 teachers in the last three years. Out of these,
Wheat Procurement: Government's big decision after the ban on export, the process of wheat procurement extended till May 31
Giving a big relief to the farmers, the central government has extended the wheat procurement deadline to 31 May. Union Food Minister Piyush Goyal announced this while tweeting a copy of the order.
Omicron Wave: Corona infection rate increased in Delhi, the fourth wave will also be discussed in an important meeting of DDMA
More than 100 cases of coronavirus infection have been reported in the capital Delhi for 24 hours on Wednesday. This is also a matter of increasing concern because less than 100 cases were coming for
Rupee Vs Dollar: Rupee breaks 18 paise, at an all-time low, Rupee crosses 79 against dollar
The rupee continues to depreciate against the dollar. On Wednesday, it weakened by 18 paise to reach an all-time low of 79.03. With a slight weakness, it went open at 78.86 to 79.05. On Tuesday, it
Pakistan: Pressure is being created on the members of the joint investigation team for the findings of the attack: Imran Khan
Former Pakistan Prime Minister Imran Khan on Tuesday said that the members of the Joint Investigation Team (JIT) probing the attack on him in Wazirabad were being pressurized to distance themselves
'My friendship with Elon Musk is old', PM Modi praised the world's richest person; What did he say on DOGE mission?
Recently, Prime Minister Narendra Modi appeared on the podcast show of AI researcher Lex Fridman. This show is of three hours and during this time he shared many things. PM Modi talked about US
