The BCCI suspended IPL 2021 citing the health and safety of the players, but there were many reasons behind this apart from Corona. This year, due to Corona, the league's TRP fell drastically. Official figures from the Broadcast Audience Research Council (BARC) show that IPL viewership fell by 14% this year. Meaning that people troubled by Corona had turned their back on the league.
In such a situation, if the IPL continues, then due to the lower TRP, there could be pressure to renegotiate the rate of the advertisements shown during the match. Continuing the season could have caused more losses. However, now the entire season is postponed, due to this, all the estimates of this year's advertising revenue of the broadcaster Star Network will go awry. According to market sources, the loss for Star Network could be around 2500 crores.
There was also a protest due to Corona
Due to the uncontrolled situation of Corona in the country, there was a lot of opposition to the IPL anyway. It was eventually postponed after more than half a dozen players became Covid positive, but BARC's ratings prove that even if it was not suspended, the viewership of IPL-14 was falling.
According to the data, in 2020 viewership per match was 8.34 minutes (billion) while the cumulative reach (minutes) was 116, but this year total viewership was 6.62 minutes (billion), while the cumulative reach (minutes) was 105, out of 17 matches.
A BARC official said that all was well in the first week. However, as the corona form of corona emerged in the country, the IPL's TRP started to be affected from the second week onwards.
People turned away from IPL
Paritosh Joshi, Principal, and Advisor in Advocate Advisory explain that if we are not sensitive to the society we are part of, then we will be considered to be just about money. TRP is telling that people are not in the mood for IPL, but in this entire episode, BCCI, IPL players, and franchisees are completely harsh.
According to Paritosh, this was an occasion when the world's richest sport and its organization would come forward to help the people. Before this, sensitivity has been shown in sports abroad, but not in our players. He says that in such a crisis that only the IPL cares, such an institution needs to be churned.
He said that there is a quandary in the country, but the BCCI remained in its bio-bubble. He has shown that he does not mean anything to the country. But he could not keep his players safe even in his bio-bubble. In such a situation, falling TRP is obvious.
Big loss to Star India due to cancellation of the season
According to sources associated with advertising, Star India hoped that more people would watch IPL this time than in the previous season. Advertising rates were also raised accordingly. Last year, 11–12 lakh rupees for ten-second slots were fixed. This time, this rate was increased to Rs 13 lakh.
Sources reveal that these are only rates, but the actual payment depends on the amount of time the ad was able to run. These rates are also renegotiated in the event of a lower TRP. Being less than this, the pressure was started to reduce the advertising rate. Now maybe this season will start again, even then these rates can be negotiated again.
Pressure on subscriber too
The double whammy for the Star Network will be that some of its subscribers may also miss. A large number of people subscribe to Hotstar only to watch IPL. Increased viewership from the IPL also sees other shows and movies from Hotstar and later subscribes to a lot of subscriptions. There is a possibility that those who subscribe to Star's sports channels will also fall significantly.
Big events don't get postponed for just one reason
Media expert Vanita Kohli Khandekar told Bhaskar that most of the league's ad contracts are signed several months in advance. Nevertheless, there is always a close to change something at the last moment. The decision to cancel a big event like IPL is not taken at all and there is no single reason behind it. All the big advertisers want to be connected with big events like IPL all the time. So now this season will start again or it will be a new season, then this time the deficit will be calculated and removed by calculating the loss.
How Russia-Ukraine war is trying India-US relations
Despite the growing closeness between India and the US in recent decades, the Russia-Ukraine crisis has revealed some fundamental differences between the two countries.
Kantara Chapter 1: Sandeep Reddy Vanga calls 'Kantara 2' a masterpiece, Rishabh Shetty gives a sweet response
South Indian star Rishab Shetty's highly anticipated film "Kantara Chapter 1" released in theaters on Thursday. The film is receiving rave reviews from audiences and critics. Entertainment stars are
Who will form the government in Haryana and Jammu and Kashmir? People will decide today; the first trend at 8 am.
All the questions related to which party will form the government in Haryana and Jammu and Kashmir and who will wear the crown of Chief Minister will be answered on Tuesday. The results of the
Cold has shown in North India, it will rain in these states including Delhi today; Know the latest weather updates
At present, the havoc of winter is continuing in many states including Delhi-NCR, UP, Haryana. Not only this, till January 9, the rain will continue in all the states of North West and North India.
Government alert after getting cases of Omicron variant in India, know what is today's latest update
The fastest mutation variant of Corona, Omicron, has reached India. On December 2, the Health Ministry has confirmed that two Omicron cases have been found in Karnataka. The World Health Organization
IND vs NZ Series: Rohit-Dravid's first press conference, said – will do whatever it takes to make the team successful
Rohit Sharma and coach Rahul Dravid interacted with the media before the start of the T20 series against New Zealand. This was the first time after Rohit took over as the captain that the captain and
Don't forget your first film... Karnataka leaders lash out at Ajay Devgan over Hindi; all parties united
The debate between Kannada actor Sudeep and Bollywood actor Ajay Devgan over the Hindi language has taken a political turn on Twitter. Ajay Devgan's tweet has become a topic of discussion, especially
Air India: 'Tata Group' acquired in January, now the government has received so many complaints in three months
In the last three months, the government has received complaints from about one thousand passengers against the country's largest airline, Air India. These complaints are related to various reasons
Some were happy and some were sad when the Waqf Bill was passed. Sweets were distributed in Muslim areas of Delhi; effigies were burnt in Kolkata.
There was celebration in some places and sadness in others when the Waqf Amendment Bill was passed in the Parliament. In the capital, sweets were distributed in Muslim-dominated areas like Jamia
Uttarakhand: What is Chardham Devasthanam Board, why former CM Trivendra Singh Rawat had to face opposition in Kedarnath
Former Chief Minister Trivendra Singh Rawat, who arrived on Monday to visit Shri Kedarnath Dham in Uttarakhand, had to face heavy opposition from the pilgrimage priests. The pilgrim-priests protested
