Indian Premier League (IPL) has proved to be a game-changer for cricket as well as other sports in India. After its success, a professional league of 8 sports including hockey, wrestling, badminton started in the country. Also, T20 leagues started in other cricket-playing countries. In the IPL, there was a scale that was copied by other countries, including playing indigenous and foreign players, including offensive and unorthodox shots, mind games, glamor, cheerleaders. On the same lines, 15 cricket leagues started in the world including Big Bash in Australia and PSL in Pakistan, which were also successful.
Increased tourism in the country, helped in the development of Tier-2 cities
According to the Cleanveld Pete Marwick Goerdealer (KPMG) survey, India's economy has also benefited from the IPL. Before the Corona period, the IPL used to reach a large number of foreign viewers. The tourism industry benefited the most from it. The franchise required many people, including medical teams, cheerleaders, coaches, stadium staff, security staff, to form their team. This also led to an increase in employment. Also, with the help of this league, the development of Tier-2 cities like Ranchi, Indore, Dharamshala, Raipur helped. With the advent of IPL, the revenue generation of BCCI has also increased. As a result of this, the government is getting tax on time. The BCCI has given Rs 3500 crore as tax since the 2007-08 financial year. Before the IPL, BCCI was considered a charitable organization.
Franchise model arrived in Australia and Pakistan
The success of the IPL has resulted in the introduction of similar T20 leagues by other countries. Currently, Australia's Big Bash League (BBL), Pakistan Super League (PSL), New Zealand's Super Smash League, Bangladesh Premier League (BPL), and Caribbean Premier League (CPL) are also becoming quite popular. Franchises of all these countries have earned good revenue by including foreign players in their teams. Before the IPL, Australia and England Cricket Board were known as Super Powers in ICC. But since the IPL, the BCCI has overtaken both these boards. Now every decision of the ICC requires the concurrence of the BCCI.
T20 leagues even in non-Test playing countries
The success of the IPL also made cricket popular in non-cricketing countries like Canada, UAE. The advantage of this was that the investors there started separate T20 leagues and T-10 tournaments, which are becoming very popular. The GT-20 league, which started in Canada in 2018, was attended by many retired cricketers. This was followed by the introduction of T-10 in Abu Dhabi and Qatar. In this, a team gets to play only 10 overs.
Now even small countries are making their way into T20. Before 2008, less than 20 countries were playing T20 and cricket. Now, more than 70 countries have adopted the T20 format since the IPL. When Sandeep Lamichane of Nepal and Rashid Khan of Afghanistan play cricket, the players of these small countries also have the hope of playing in this league.
Kabaddi, Badminton and Hockey League were a hit
IPL proved to be a boon in giving new heights in India to sports like kabaddi, hockey, badminton, and football. Inspired by this, many investors started different sports leagues. Tournaments like Hockey India League for Hockey, Pro Kabaddi League for Kabaddi, Indian Badminton League for Badminton, and Indian Super League for Football started. These are all held every year and include many foreign players. Cricketers and actors also have their share in these leagues. He also benefited greatly from his involvement in other sports of glamor. The success of the IPL has served as a platform for other sports in India.
Since the arrival of the IPL, the batting of the teams and the playing style of the players have also changed a lot. Since the 2008 IPL, 32 times teams have chased a target of 300+ runs in ODIs. At the same time, 9 times teams scored 400 or more. More than 100 times teams have scored 300 or more since the arrival of the IPL. Along with this, the trend of unorthodox shots also increased. The number of hard heaters and sixes in cricket increased and viewers were drawn to cricket.
Crores get revenue from media rights
Media rights are the main source of revenue in the IPL. For some teams, it generates up to 60% of revenue. BCCI sells media rights or broadcasting rights to the channel. The BCCI distributes its share and share of the teams with the money received from it. IPL has aired on 2 channels so far. This includes Sony Entertainment and Star India. Broadcasting rights were with Sony from 2008 to 2017. This generated around Rs 8,200 crore (season at Rs 820 crore) revenue.
At the same time, from 2018 to 2022, Star India bought its broadcasting rights. He bought broadcasting rights for around Rs 16,347 crore (season at Rs 3,269 crore). Apart from this, brand sponsorship to all the teams also helps in generating revenue. For example, Muthoot Finance Group sponsors Jersey in Chennai. JK Lakshmi Cements is written in front of the jersey of Hyderabad. At the same time, Hero Cycles has sponsorship on the jerseys of Bengaluru.
4 companies have sponsored IPL titles so far
The name of the company sponsoring the title is preceded by the IPL. Such as DLF IPL or VIVO IPL. It sponsors the league title. So far in 13 seasons, 4 companies have sponsored the title of IPL. These include DLF, VIVO (Vivo), PEPSICO (PepsiCo), and DREAM 11 (Dream 11). DLF was the title sponsor of India's largest real estate developer from 2008 to 2012. He had given Rs 200 crore to BCCI for 5 seasons. At the same time, in 2013, it was bought by Right PepsiCo.
PepsiCo paid Rs 397 crore for 5 seasons. In October 2015, PepsiCo canceled the deal after Chennai and Rajasthan were banned. After this, BCCI gave this right to Chinese smartphone maker Vivo for 200 crore rupees for the next 2 years.
In June 2017, Vivo again bought the title sponsor for the next 5 years (2018-2022). He paid an amount of Rs 2,199 crore for this. This sponsorship deal was more expensive than Football's Barclays Premier League (BCL) title sponsor deal (2013-2016). Vivo withdrew its name in 2020 because of a boycott of Chinese goods. For a year, Dream 11 contracted it. This year again, Vivo company will be seen doing the title sponsor.
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