In the Delhi Municipal Corporation elections (MCD Election 2022), the BJP has used social media as a major election weapon. The party is attacking the Aam Aadmi Party with a new agenda every day. By drawing special cartoons, she is exposing Aam Aadmi Party's policies and alleged corruption cases and is proving to be an election agenda setter. The Aam Aadmi Party, which has been making better use of social media so far, is promoting the party's policies through the party's Facebook-Twitter handle, but it has not proved to be a big trendsetter so far. Congress is lagging in using the power of social media.
This cartoon became the subject of discussion
Attacking the Delhi government's excise policy, the BJP released the cartoon 'Lootera' on 13 November. The poster, similar to that of Lootera, showed Delhi Deputy Chief Minister Manish Sisodia riding a bike and mentioned the names of gangster Sukesh as the producer and Arvind Kejriwal, the national convenor of the Aam Aadmi Party, as the director of the film. As soon as it was released from the BJP, it became headlines in the media and people once again started discussing the liquor scam. Similarly, BJP also attacked the 10 guarantees of the Aam Aadmi Party and published a cartoon of Arvind Kejriwal showing him as a 'mahatug'. In this way, the BJP is constantly attacking the Delhi government and the Aam Aadmi Party through a new cartoon every day.
Who is behind the poster war?
Keeping in mind the municipal elections, the BJP had assigned the responsibility of social media in-charge to its national spokesperson Shahzad Poonawalla. Along with him, experts in technical matters, Puneet Agarwal and Rohit Upadhyay took command of the party's social media. Social media influencers who agree with the ideology of the party were added to the social media. The theme of the party was conveyed to the people by naming them as 'cyber warriors.
How are the issues being resolved?
A member of Delhi BJP's social media team told Amar Ujala that our strategy is not only to criticize Arvind Kejriwal or the Delhi government. We are giving 70 percent focus on taking those public welfare schemes of the Central Government to the people, whose benefits have been received by the people of Delhi or the country. This includes works like Pradhan Mantri Awas Yojana, the Ration Scheme, the modern construction of Pragati Maidan, Bharat Vandana Park, and making people free from pollution by making loop roads around Delhi.
According to the leader, our 30 percent focus is to show the public the failures of the Delhi government and Arvind Kejriwal, which the party had promised to come to power but has not been able to perform till now. In this, the allegations against ministers Satyendar Jain and Amanullah Khan are related to liquor scams, education scams, and health scams.
An informal meeting of all the members of the social media team is held every evening, in which the agenda for the next day is set and the content related to it is prepared. On the second day, work is done to make it accessible to the people by releasing it through social media. Later, the work is done to reach them to the people through about 2000 social media influencers.
Aam Aadmi Party-Congress behind
Arvind Kejriwal has been using social media very well since the beginning of his political journey. By running a campaign on Twitter, he gave a new height to the anti-corruption campaign of 'India Against Corruption. In the 2015 and 2020 Delhi assembly elections also, the party used social media as an election weapon in a better way.
Even at this time, the statements and videos of the leaders of the party are being released from the Twitter handle of the Aam Aadmi Party and its leaders, but so far they have not seen the speed that was expected. Aam Aadmi Party's social media spree has not yet set any issue and it seems to be lagging in the social media election campaign war.
Congress seems to be the most backward in the social media war. Issues related to Congress and Rahul Gandhi are being raised through the Twitter-Facebook handles of the party and its leaders, but there is no special activism regarding the municipal elections. Some issues are being raised through the handle of Delhi Pradesh Congress President Chaudhary Anil Kumar, but he has not been able to set any trend so far.
Also Read: Big blow to AAP leader Satyendar Jain, the court rejects bail plea in money laundering case
Salim Khan will be discharged from the hospital soon. The latest update on Salman Khan's father's health
Film writer Salim Khan has been ill for the past three weeks and is admitted to Mumbai's Lilavati Hospital. His health suddenly deteriorated due to a minor brain hemorrhage and clotting. Now, news is
Fellowship: PM Research Fellowship awarded to 16 researchers, students from IIT Gandhinagar
Fellowship: 16 Doctor of Philosophy (Ph.D.) scholars from the Indian Institute of Technology Gandhinagar (IITGN) have been awarded the Prime Minister's Research Fellowship (PMRF). There are a total of
Weather changes due to drizzle in Delhi-NCR, how will the weather be today in other states, including UP-Bihar?
The monsoon has begun to withdraw from North India. For the past few days, several states, including Delhi-NCR, have experienced humid heat. However, the weather may change in many places today. The
Measles Virus: Measles spread its wings in India, with 12,773 cases found this year; WHO expressed concern
There has been an increase in measles cases in India this year. According to information, 12,773 cases of measles have been reported in India this year, which is the highest in the last four years.
Punjab Farmer's: Now the Punjab government is busy convincing the farmers, an important meeting will be held this evening; What is the AAP government going to do?
On March 3, Agriculture Minister Gurmeet Singh Khuddian will resume the broken talks between Chief Minister Bhagwant Mann and the United Kisan Morcha and Bharatiya Kisan Union Ugrahan. Both farmer
Russia Luna-25: Shocked by the crash of Luna-25 mission, Russia's top cosmologist hospitalized
Russia's hopes of landing on the moon's surface after nearly half a century were shattered when its lunar mission Luna-25 crashed. Russian space scientists have suffered a major setback due to the
PM Modi Gifts To Croatia: PM Modi took traditional gifts from Rajasthan-Odisha on his Europe tour; Know the specialty of the gifts
Prime Minister Narendra Modi, who is on a visit to Croatia, has taken traditional gifts from Odisha and Rajasthan. He gifted a Pattachitra painting from Odisha to Croatian President Zoran Milanovich.
Israel-Hamas War: 'If needed, Israel will stand alone', Netanyahu said on US threat to stop arms
A fierce war has been going on in the Gaza Strip for more than seven months. Meanwhile, the Israeli army has said it has the necessary weapons to advance its attacks on Gaza's southern city of Rafah.
Saudi women will run bullet train: the first batch of 32 women ready after training, first test between Mecca and Medina
The ban on women driving in Saudi Arabia was lifted just four years ago. Now very soon the women of this place will be seen driving the bullet train. This dream of women is going to come true under
Congress questions the Centre over the fall in wages and salaries in comparison to inflation, and says the government is indifferent to the challenges of the economy
Given the state assembly elections, Congress has once again targeted the Modi government, claiming that the challenging state of the economy has increased difficulties in the daily life of the common
