Mumbai, Jan 23 (IANS) The growing fashion consciousness among Indian women has turned the western wear segment into a lucrative and highly evolving market, says designer Divvya Bhatnagar.
"In India, the apparel industry is highly fragmented and competitive. Due to rapid urbanisation and higher disposable incomes, the 'price sensitive’ Indian consumers are now ready to pay for the quality western wear,” Bhatnagar, a former beauty queen and grooming expert, said in a statement.
Bhatnagar, who will participate in the 60th National Garment Fair - organised by the Clothing Manufacturers Association Of India (CMAI) in Mumbai Jan 28-29 - for the first time, has two line of garments to her credit.
While her first line of semiotic fusion-inspired mastige prêt is available under the label DCBD and priced in Rs.1,500-Rs.3,000 range in key cities, another prêt line titled “Divvya” is available at Kimaya, Karmic and Camouflage boutiques in Mumbai in Rs.3,000-Rs.6,000 range.
Going beyond the boundaries of urban markets in major metros, casual wear is picking up pace in mini metros, Tier II and III cities as well, says Bhatnagar, adding that while denims are the biggest category, dresses, jackets are making their presence felt.
“Among established brands as well, earlier, only five percent of the total product portfolio consisted of dresses. In the last two or three years, the percentage share has increased to 35 percent,” she pointed out.
According to a latest report titled “Indian Women Wear Market Forecast to 2015” by business consultancy firm RNCOS, the women wear industry will grow at a compound annual growth rate (CAGR) of around 11 percent during 2013-15.
“This high urban population is expected to splurge on casual wear products and as a result, by 2020, there will be more than 70 million aspiring consumers who can afford to consume on par with consumers in the developed world,” the report said.
Heavy rain alert in 5 states 10 killed in UP, 11 in Bihar due to lightning; 7 people washed away in floods in Andhra Pradesh
It is raining in most of the states of the country. There is a flood-like situation in many places. In the last 24 hours, 11 people died in Bihar and 10 people in Uttar Pradesh due to lightning. So
World Mental Health Day 2022: When and why is 'World Mental Health Day celebrated? Know what is the theme of this time
World Mental Health Day is celebrated every year on 10 October. It was started in 1992 at the initiative of the World Federation for Mental Health. The purpose of World Mental Health Day is to raise
Covid-19: Increase in the number of corona dead in the country, more than 46 thousand active patients, 4510 new cases were reported
Once again the increase in the number of corona dead in the country has raised concern. According to the data released by the Ministry of Health on Sunday (August 28), 4,510 new cases of corona have
8000 Millionaires Left India: Millionaires continue to leave the country, India's number is after China and Russia
The decrease in the speed of the rich leaving the country during the Corona period has once again intensified. High net-worth individuals with a net worth of one million dollars or more are again
Supreme Court On Women Safety: 'Feeling of insecurity among women doctors, cannot leave security to contract workers', Supreme Court asked tough questions
Protests are still going on in many parts of the country after the incident with a 31-year-old woman at Kolkata's RG Kar Medical College. At the same time, the West Bengal government is in the dock in
Weather Update Today: There will be a heat wave in Delhi, and there is a possibility of rain in UP, read the latest weather update
Weather Update Today mercury has started rising in all the states of North India. Summer has knocked in many states of the country including Delhi, UP, Bihar, and Punjab. Due to strong sunlight during
Virat Kohli Century IND vs NZ: Virat Kohli created a new history in ODI cricket, and broke Sachin Tendulkar's great record.
Virat Kohli 50th Hundred IND vs NZ Semi-Final: Virat Kohli created a new history by breaking the record of God of Cricket Sachin Tendulkar. At Wankhede, Virat Kohli completed a half-century leaving
Paris 2015 climate pact to be one among all for all: France
New Delhi, Feb 5 (IANS) French Foreign Minister Laurent Fabius Thursday said the Paris 2015 agreement, crucial to guide the post-2020 global climate change initiatives, would be an "ambitious",
Entrepreneurs came forward to provide employment to laborers
Due to Corona crisis in Uttar Pradesh, many industrial groups and entrepreneurs have come forward to provide work to migrant workers who have returned home from outside. The state government claims
Shock to UN!: Meeting called on climate change, only the countries emitting the most remained missing
UN Secretary-General Antonio Guterres chairs the Climate Ambition conference. During this conference, an appeal was made to phase out the use of fossil fuels and promote the use of renewable energy.
