Mumbai, Jan 23 (IANS) The growing fashion consciousness among Indian women has turned the western wear segment into a lucrative and highly evolving market, says designer Divvya Bhatnagar.
"In India, the apparel industry is highly fragmented and competitive. Due to rapid urbanisation and higher disposable incomes, the 'price sensitive’ Indian consumers are now ready to pay for the quality western wear,” Bhatnagar, a former beauty queen and grooming expert, said in a statement.
Bhatnagar, who will participate in the 60th National Garment Fair - organised by the Clothing Manufacturers Association Of India (CMAI) in Mumbai Jan 28-29 - for the first time, has two line of garments to her credit.
While her first line of semiotic fusion-inspired mastige prêt is available under the label DCBD and priced in Rs.1,500-Rs.3,000 range in key cities, another prêt line titled “Divvya” is available at Kimaya, Karmic and Camouflage boutiques in Mumbai in Rs.3,000-Rs.6,000 range.
Going beyond the boundaries of urban markets in major metros, casual wear is picking up pace in mini metros, Tier II and III cities as well, says Bhatnagar, adding that while denims are the biggest category, dresses, jackets are making their presence felt.
“Among established brands as well, earlier, only five percent of the total product portfolio consisted of dresses. In the last two or three years, the percentage share has increased to 35 percent,” she pointed out.
According to a latest report titled “Indian Women Wear Market Forecast to 2015” by business consultancy firm RNCOS, the women wear industry will grow at a compound annual growth rate (CAGR) of around 11 percent during 2013-15.
“This high urban population is expected to splurge on casual wear products and as a result, by 2020, there will be more than 70 million aspiring consumers who can afford to consume on par with consumers in the developed world,” the report said.
Russia Ukraine War: Japan's Prime Minister Fumio Kishida's instructions - Ukraine's support and sanctions against Russia will remain intact
Russia's special military operation in Ukraine is going on and there is also a sequence of serial attacks here. In such a situation, to teach a lesson to Russia, Western countries have imposed various
Amravati Murder: Tablighi Jamaat behind Umesh Kolhe's murder, Nupur Sharma was murdered after sharing his post
The National Investigation Agency (NIA) has disclosed the Pharmacist Umesh Kolhe Murder Case in Amravati, Maharashtra. The NIA claims that Umesh Kolhe was killed by radical Islamists of the Tablighi
After all, how long will China's 'Ji Hujuri' Pakistan? India gave free vaccine to neighbors, but dragon 'insult' to Pak
How concerned India is for its neighbors and friends in this era of Corona crisis can be gauged from the fact that it has given millions of doses of Corona Vaccine as a gift to many neighboring
Kargil War: 'Bahadur' used to rain fire from the sky in war and Pakistan used to tremble, used to say 'witch' out of fear
Along with the Army, the Air Force had also made an unprecedented contribution in defeating Pakistan in the Kargil War. An Air Force fighter plane inflicted such a deep injury on Pakistan that
Coronavirus in China: High-speed rail service between Hong Kong and China started after three years of Covid restrictions
Coronavirus in China: The increasing cases of coronavirus in China have destroyed the lives of people. High-speed rail services between Hong Kong and China have resumed after three years, despite a
Cryptocurrency: Leading fashion brand Gucci has announced that it will accept payments in the form of crypto
High-end Italian fashion brand Gucci has become the first major fashion brand in the world to start accepting payments in the form of cryptocurrency as well. According to media reports, fashion brand
Ukraine-Russia crisis: India said - security of more than 20 thousand Indians is our priority, solve the issue through dialogue
An emergency meeting of the United Nations Security Council (UNSC) is underway amid Russia's recognition of two regions of eastern Ukraine, Donetsk and Luhansk, as independent states. There has also
Corona cases rise by 72% due to migrant laborers
According to data released by the state health departments, cases of Covid-19 have increased rapidly since June 1 in West Bengal. After Jharkhand, Odisha, Bihar, there has been a rapid increase in
Petrol Diesel Price: Today the oil companies released the prices of petrol and diesel, know how much the prices were
Even today, there has been no increase in the prices of petrol and diesel from the oil companies. In Delhi, a liter of petrol is getting Rs 105.41 per liter while diesel is getting Rs 96.67 per liter.
Teacher scam: Big disclosure of CBI, zero numbers were found in the exam, the server got 70
In the Bengal teacher scam case, the CBI submitted a forensic report to the Calcutta High Court on Wednesday, in which shocking sensational revelations have been made. According to the information,