Smartphone prices in the country may increase by 5-7 percent by October-December. The continuous depreciation of the rupee against the dollar is affecting the demand. Due to this, the shipment of smartphones this year may also decrease.
According to industry executives, smartphone brands are largely bearing the increased cost of imported components to fuel the festive season demand. Now they want to pass on this cost to the customers. With this, the average price of the smartphone can go up to Rs 20,000 in the fourth quarter of the current financial year, which was Rs 17,000 in April-June. Officials of the mobile phone company say that the depreciation of the rupee will have an impact on the cost.
The budget smartphone will have the biggest impact
An official said fluctuations in the rupee have a major impact on the bill of materials. Smartphones made in the country are still dependent on components coming from abroad. This will affect most budget smartphones. After the festive season, this will directly affect the customers. The increase in prices may also affect sales every year. The rupee had weakened to 82.86 against the dollar on October 9.
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