Ronaldo-Coca-Cola Controversy: Indian Companies Seizing Opportunities; Fevicol gave the tagline - neither the bottle will be removed nor the value will decrease, Amul is saying - we have never been sidelined


Posted on 18th Jun 2021 05:58 pm by rohit kumar

Coca-Cola suffered heavy losses due to the anger of Cristiano Ronaldo, the world's famous footballer and captain of the Portugal team. After the incident, the company's shares fell 1.6% in the US stock market, which reduced its value by about 30 thousand crores.

 

Here, Indian companies are taking advantage of the opportunity and spreading praise by creating creative ads. Upstox, including gum maker Fevicol and dairy company Amul, released an advertisement, which is very much discussed these days.

 

Although almost all the ads of the company are very popular and creative, this time it used the name of the international brand funnily. Which is also being praised. Fevicol gave the tagline in its ad – neither the bottle will be removed nor the valuation will decrease. Also in the social media post, without naming Coca-Cola, wrote, 'Hi nee my coca coca coca coca coca ....' These are the lyrics of a popular Hindi song. Along with this, the company wrote the hashtag Euro 2020 and the hashtag Ronaldo, then the hashtag strong joint, hashtag Fevicol's addition.

 

Amul also made an ad

Similarly, Amul has also shared mimes about the international brand. In its social media post, Amul wrote the first quote – Amul's brand has never been sidelined. The second tagline reads 'Not bottling one's feelings!'.

 

Apart from both the big companies, many companies are also taking advantage of the opportunity. It also includes the name of Upstox.

 

Ronaldo removed two bottles of cold drink during the press conference

In fact, on June 15, Ronaldo in anger removed two bottles of Coca-Cola cold drink from his table and advised him to drink water. He had arrived at the press conference before the match against Hungary. After this incident, Coca-Cola shares fell in the US stock market. Due to which its market value also decreased.

 

The star player of France also removed the beer bottle

A day after this, French star player Paul Pogba also removed Heineken's non-alcoholic beer during the press conference and put it down. However, Heineken shares were up 1.7%. After both incidents, Heineken and Coca-Cola said it was a matter of personal preference and they respected it.

 

Ronaldo, 36, is known for his disciplined diet. He stays away from any kind of cold drinks and aerated drinks to stay fit. From Virat Kohli to his fitness diet, there are also well-known athletes in the world.

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