New Delhi, Feb 26 (IANS) Online food ordering platform foodpanda.in and The Akshaya Patra Foundation have teamed up to support under-served children via an initiative ‘Ticket to Cheer’, in tune with the ongoing ICC Cricket World Cup.
With the ongoing World Cup fever, the six-week-long campaign urges cricket lovers to showcase their love for the game and their team with a personalised ‘ticket to cheer’.
“The ‘Ticket to Cheer’ campaign is an attempt to fulfil the basic need of satiating the hunger of children in school through mid-day meals. We are united in this cause with foodpanda which shares our desire to provide nourishment to children.
"By targeting cricket lovers during the World Cup, we are hoping to add purpose to their passion and bring a ray of happiness into the lives of children,” Shridhar Venkat, CEO, The Akshaya Patra Foundation, said in a statement.
The microsite, tickettocheer.com, has been created to facilitate cricket fans to support their favourite team, in a match of choice, during the World Cup by generating their own ‘Ticket to Cheer’.
One ticket implies a contribution of Rs.750 to provide mid-day meals to a child for an entire school year. Foodpanda will also be sharing posts to cheer India on social media and for every cheer foodpanda will donate a meal from their side.
“The World Cup is a great occasion to unite people for a common cause. We take this opportunity to encourage people to join us in serving 1.4 million children with the potential to lead a healthy and progressive life like any of us,” said Rohit Chadda, managing director and founder, foodpanda.in.
Besides foodpanda, the initiative is also being supported by ESPN Cricinfo and Freecharge.
China stunned by our strength in Kailash range: Troops increasing in Ladakh after ruckus in Tawang
The skirmish with the Chinese Army in Arunachal's Tawang sector is being seen as an attempt to di
Swine flu toll rises in Bengal
Kolkata, Feb 20 (IANS) An eight-year-old patient has died due to swine flu here, taking the toll
Distributing 'Revdi' will create the situation in Sri Lanka? Arvind Kejriwal replied
Delhi Chief Minister Arvind Kejriwal has responded to the statement of BJP's Gujarat unit chief C
Gujarat: PM Modi inaugurates Defense Expo, said - picture of our resolve for Amritkal
Prime Minister Narendra Modi inaugurated the Defense Expo 2022 in Gandhinagar, Gujarat on Wednesd
Politics has now heated up in the Tikunia area of Lakhimpur Kheri after eight people were k
Bihar minister's remark over cheating shameful: Court
Patna, March 20 (IANS) The Patna High Court on Friday slammed as "very shameful" Bihar Educatio
Shinzo Abe: PM Modi wished Shinzo Abe to be healthy, said- 'I am distressed for my dear friend'
The attack on former Japanese Prime Minister Shinzo Abe has shocked the country and the world. Al
February trade deficit falls by over 15 percent, exports down
New Delhi, March 13 (IANS) India's trade deficit in February fell by 15.8 percent at $6.84 bill
After getting relief from the heat, now the pre-monsoon rains have started in most of the states.
After West Bengal, violence erupted against the Waqf Amendment Act in Assam's Cachar district. Ho
