Kolkata, March 20 (IANS) In a bid to woo as many as 20 lakh first-time voters in West Bengal, the Election Commission Thursday here unveiled its youthful mascot "Ananya", armed with catchy slogans and creative taglines.
Replacing the older mascot "Ananda Babu", the image of a yellow salwar-clad 'Ananya' will be seen across posters and hoardings, and her friendly voice saying "Our vote, our Right" will be heard on radio egging on youngsters to vote.
"Our content is target specific and one of our targets is the youth, especially the first-time voters and young women," assistant chief electoral officer, West Bengal, Amitjyoti Bhattacharji told reporters here.
"We are planning to upload it online," he said.
Besides this, chief electoral officer Sunil Gupta will be seen in audio-visuals (AVs), generating awareness among the residents of the state. Iconic structures like the Victoria Memorial and the Howrah Bridge added in the backdrop adds to the appeal.
"We have developed a few AVs where our CEO will appeal to the people of the state in Bengali to cast their vote. He will also be seen urging the youth and in other AVs he will generate information about electronic voting machines (EVMs)," said Bhattacharji.
Banners and hoardings targeted at the rural areas, old and young generation of women, corporate sector, youth have also been developed by in-house staff of the commission.
In addition, interventions in specific polling booths have also been chalked out.
The official process for the Lok Sabha polls in West Bengal began Wednesday with the panel issuing the notification for four seats -- Darjeeling, Jalpaiguri, Alipurduar and Cooch Behar -- in the northern part of the state where polling would be held April 17.
`Vote for party that lists Garoland demand in manifesto'
Shillong, March 24 (IANS) Voters in Meghalaya's Tura constituency have been urged to vote for t
Indian industry should donate to academia: IIT-R director
Roorkee (Uttarakhand), March 28 (IANS) IIT-Roorkee Director Pradipta Banerji said on Saturday t
China forced to bow to the world, Xi Jinping said - will cooperate in corona investigation
New Delhi: China has now been exposed to the Coronavirus and its infection, which is lying in fro
Tiddi Dal: Difficulties in flying, landing with locust crew, DGCA issued instructions
Locust parties that are wreaking havoc on greenery in the country after entering Pakistan have al
China showed strictness on corruption, a former justice minister was sentenced to death
A Chinese court on Thursday sentenced the former justice minister to two years in prison and deat
Captain Amarinder Singh is reaching Delhi on Tuesday evening after being removed from the Chief M
America is teasing, Russia also flares up on Nancy Pelosi's visit to Taiwan, China's support
Russia's reaction has also come to the fore amid tensions between the US and China over Taiwan. R
BJP to introspect on unexpected defeat: Satish Upadhyay
New Delhi, Feb 10 (IANS) As the BJP headed to the opposition benches in the Delhi assembly, sta
In the second test match being played between India and South Africa, Shardul Thakur has made a s
The world has been grappling with the Covid-19 pandemic for almost the last three years. Which ha
