Technology has Drastically changed ways of Information Dissemination: Jaitley

Posted on 16th Jan 2015 02:47 pm by mohit kumar

New Delhi, Jan 15 (IANS) Information and Broadcasting Minister Arun Jaitley said Thursday that the growth of technology across the broadcasting space had drastically altered the pattern and method of information dissemination.

"The spurt in technological change had also been brought by innovations across the media landscape influencing content, audience tastes and tools of dissemination. Change was evident across media platforms in the form and content of dissemination," he said while inaugurating the 21st International Conference and Exhibition on Terrestrial and Satellite Broadcasting, BES Expo 2015 here.

Jaitley said that the varied and prolific use of applications for packaging of content in the broadcasting sector had also impacted the access of communication to the people.

Driven by technology and innovation, choices available to the audience had been altered. The definition of news had also undergone change in view of the impact of technology and its pattern of consumption, he said, according to an official statement.

The minister further stated that the radio sector was currently witnessing a revival with the FM channels leading the comeback with enhanced quality and competition. Complimenting the quality of AIR broadcasting, Jaitley said that it was one of the high points of Prasar Bharati as a public broadcaster.

Minister of State for Information and Broadcasting, Col. Rajyavardhan Singh Rathore gave away awards to winners belonging to different segments in the broadcasting sector. Information and Broadcasting Secretary Bimal Julka and Prasar Bharati chairman A. Surya Prakash were also present on the occasion.

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