Chennai, Jan 21 (IANS) Diversified corporate Aditya Birla Nuvo Ltd is hoping to increase the sales of the Van Heusen brand of readymade apparels by 20 percent and also the distribution network by 50 outlets to 300 stores, said a senior official.
"We will close this fiscal with 20 percent growth in the sales of Van Heusen ready to wear brand. Last year, the brand clocked a sale of Rs.1,500 crore," Vinay Bhopatkar, chief operating officer of Van Heusen, told reporters here Wednesday.
According to him, the company would also expand Van Heusen exclusive outlets by 50 to 300 this year.
Bhopatkar said the brand derives only two percent of the total sales from e-commerce.
"We do not give any additional discounts to e-commerce sites. It is they who give additional discounts. Perhaps they are burning their money to build larger online customer base. Our discounts are standard," Bhopatkar said.
"However, it does not make business sense to avoid the online channel as it has opened up brand awareness in smaller towns," he said.
"Even the expansion of our outlets will be happening in tier II and III towns," Bhopatkar added.
He expects the cash burning process by e-commerce portals would continue for another two years.
Meanwhile, in order to increase the conversion rates of walk-ins at the Van Heusen outlets, the company has married the off-line and on-line aspects through its My Fit concept.
He said that many a time, prospects used to walk out of a store without buying anything owing to the outlet's inability to customise the apparel to their satisfaction.
In order to prevent this, Aditya Birla Nuvo has introduced My Fit, whereby a prospect can customise the shirt or trouser as per his specification and preference.
"The changes will be ordered online and the final product would be delivered to the customer at his place. A customisation charge of Rs.300 will be charged extra. By this the customer is satisfied of getting what he liked and as per his specifications," Bhopatkar said.
He agreed that the company had to maintain a certain level of inventory for this purpose.
The company will shortly introduce the concept to the Van Heusen range of women's wear also.
Today is the 12th day of the agitated farmers' movement along Delhi's borders demanding withdrawa
Cryptocurrencies are invested heavily all over the world. Litecoin was at $184.92 (Rs 9,306.75) i
The Health Ministry has denied the claim of the entry of a new XE variant of Corona into the coun
The number of people getting infected with corona across the country is now gradually decreasing.
Indian Railways: Railways resumes special trains on many routes, see full list
The effect of the second wave of corona in the country has started to subside a bit. In such a si
India Ki Udaan: India is celebrating the 'Azadi Ka Amrit Mahotsav' on the occasion of 75 years of
Realme 10 Pro Plus: Oppo has launched its A1 Pro smartphone. There are many premium features in t
Amending Land act vital for Rural Infrastructure: Modi
Khandwa (Madhya Pradesh), March 5 (IANS) Prime Minister Narendra Modi on Thursday made a strong
The last league match of IPL 2025 was full of excitement. Royal Challengers Bangalore (RCB) defea
The UN peacekeeping chief on Monday welcomed the deployment of the largest contingent of women pe
