This festive season amid rising inflation, demand for high and mid-range products has boosted sales of consumer durables and everyday use (FMCG) goods. The Consumer Electronics and Appliance Manufacturers Association (CEMA) said in a report that the segment is expected to grow sales by 20 percent in volume terms and over 30 percent in value terms.
Eric Braganza, President of, the Industry Association said, “The high and mid-range products have performed well in the festive season. This segment has seen at least 30 percent growth in volume terms. There has been an increase of 40-50 percent in value terms. Three days were very good for the sales of these categories of products.
Up to 15% drop in entry-level products
Braganza said the demand for entry-level products remained low during this festive season. This has resulted in a 10-15% drop in their sales. "Consumers have bought more expensive products this festive season due to increased spending sentiment," he said. Purchases in the rural market declined, mainly resulting in lower demand for entry-level products.
Demand better than last quarter
Sanjiv Mehta, Managing Director and CEO, of FMCG company Hindustan Unilever Limited (HUL) said, "September quarter sales have been higher as compared to the previous quarter (April-June) of the current financial year. The demand for premium brands has been seen as higher than others in the market.
Expected double-digit growth in sales
Fumiyasu Fujimori, Managing Director, of Panasonic Marketing India, said that consumers want a premium range of devices. Therefore, there was an increase in the sale of expensive products. The company expects double-digit growth in sales of smart ACs, large-screen TVs, and home appliances during the festive season.
In terms of value, the sale of air conditioners (ACs) this festive season has registered a growth of 38 percent.
LED sales grew 10 percent, while 4K TVs grew 34 percent.
During this period, the demand for top-load washing machines was also good, due to which its sales increased by 13 percent.
Bangladesh President Mohammad Shahabuddin has said that he has no documentary evidence that Sheik
Iran's President said- foreign enemies are giving poison to schoolgirls, part of the conspiracy
In Iran, a case of poisoning many girls to prevent them from going to school had come to the fore
Surya Grahan 2023: The first solar eclipse of the year 2023 is going to happen on 20 April. This
Earthquake tremors were felt in Himachal Pradesh on Friday night. Whose center was Churah of Cham
Rumored girlfriend Sara Tendulkar was seen with Shubman Gill, the user said- 'Rumors are true'
Indian cricketer Shubman Gill makes a lot of headlines in his game as well as his game. Many time
Will Trump's 'tariff war' affect India? Finance Minister Sitharaman gave the answer.
US President Donald Trump, who claimed to end the Russia-Ukraine war, has started a 'tariff war'.
The fifth match of IPL 2025 was played between Punjab Kings and Gujarat Titans on Tuesday at Nare
The Indian team is currently in New York for the T20 World Cup to be held in Ameri
For the last 20 days, a new wave of corona has been seen in India. The number of infection cases
The semi-final match of the Under 19 World Cup 2024 between India and South Africa was played on
