Mumbai, Jan 29 (IANS) A consumer activist Thursday filed a complaint against America's New England Brewing Company, which sparked a controversy by using a picture of Mahatma Gandhi on its beer cans and selling them in certain parts of India.
Consumer Guidance Society of India media cell chief Viveck Shettyy lodged the complaint before the Metropolitan Magistrate of 66th Court in Andheri, invoking relevant sections of the Indian Penal Code.
"Gandhi ji is father of our nation and we all hold him in great respect. I am deeply shocked and outraged by the use of his picture on beer cans of 'Gandhi-Bot' sold in our country," Shettyy told IANS.
He said it was particularly insulting as Gandhi had abstained from alcohol all his life and even advocated prohibition. The beer company's action was a mockery of his principles and values of life, he added.
"It is all the more ironic that while (US) President Barack Obama has been deeply inspired by Gandhi ji as he has repeatedly said in his speeches, an American brewery should stoop to such unethical levels for brand promotions and sales," Shettyy said.
In the market for nearly five years, the Gandhi-Bot beer has been promoted as fully vegetarian and the company last week announced that it would rename the product.
Referring to apology tendered by the company recently to those who found it "insensitive", Shettyy claimed it serves no purpose and he would appeal to the court to impose a ban on the beer.
Shettyy also questioned the concerned authorities which gave permission for the product which has defamed Gandhi.
In an emotional blog written on the 100th birthday of his mother Heeraben, Prime Minister Narendr
The government has imposed a weekend lockdown in nine districts of Haryana. This has increased th
Which vehicles from outside states were banned in Delhi and who got relief, know full details
These days a piece of misleading news is floating on the internet media regarding the entry of ve
In the 50th match of IPL 2024, Sunrisers Hyderabad defeated Rajasthan Royals by 1-0. While chasin
There has been a big change in the list of top billionaires of the world. While Tesla CEO Elon Mu
Poco M5 launch revealed you will get so much with a great camera at a low price
Poco M5 Launch Date: Poco on Monday announced the launch of its new smartphone Poco M5. The compa
Gujarat Titans fast bowler Mohammed Shami wreaked havoc with his pace at the Narendra Modi Stadiu
The tenure of the committee constituted for the Waqf Amendment Bill was extended till the last da
There is a clash between UAE and USA in the Super Six of the ICC Qualifier. Batting first, UAE sc
Due to Coronavirus, Reliance Jio has once again emerged as a support for customers in a difficult
