Mumbai, Jan 23 (IANS) The growing fashion consciousness among Indian women has turned the western wear segment into a lucrative and highly evolving market, says designer Divvya Bhatnagar.
"In India, the apparel industry is highly fragmented and competitive. Due to rapid urbanisation and higher disposable incomes, the 'price sensitive’ Indian consumers are now ready to pay for the quality western wear,” Bhatnagar, a former beauty queen and grooming expert, said in a statement.
Bhatnagar, who will participate in the 60th National Garment Fair - organised by the Clothing Manufacturers Association Of India (CMAI) in Mumbai Jan 28-29 - for the first time, has two line of garments to her credit.
While her first line of semiotic fusion-inspired mastige prêt is available under the label DCBD and priced in Rs.1,500-Rs.3,000 range in key cities, another prêt line titled “Divvya” is available at Kimaya, Karmic and Camouflage boutiques in Mumbai in Rs.3,000-Rs.6,000 range.
Going beyond the boundaries of urban markets in major metros, casual wear is picking up pace in mini metros, Tier II and III cities as well, says Bhatnagar, adding that while denims are the biggest category, dresses, jackets are making their presence felt.
“Among established brands as well, earlier, only five percent of the total product portfolio consisted of dresses. In the last two or three years, the percentage share has increased to 35 percent,” she pointed out.
According to a latest report titled “Indian Women Wear Market Forecast to 2015” by business consultancy firm RNCOS, the women wear industry will grow at a compound annual growth rate (CAGR) of around 11 percent during 2013-15.
“This high urban population is expected to splurge on casual wear products and as a result, by 2020, there will be more than 70 million aspiring consumers who can afford to consume on par with consumers in the developed world,” the report said.
Partly overcast Saturday in Delhi, clear sky on Sunday
New Delhi, Jan 24 (IANS) It was a partly overcast sky in the national capital Saturday with the
Taiwan retaliated on China, said - will not compromise on its sovereignty
Taiwan has responded by reversing China's statement, in which China said that it will do anything
President, PM congratulate Australia for World Cup win
New Delhi, March 29 (IANS) President Pranab Mukherjee and Prime Minister Narendra Modi on Sunda
Indian captain Harmanpreet Kaur, who played an unbeaten knock of 143 runs in the second ODI on th
Central Government: Government companies go to bankruptcy court to close loss-making units
The government has said that government companies should go to bankruptcy court to wind up loss-m
American police brutality has come to the fore once again. The police brutally thrashed one of th
China is in the eyes of the entire world due to its expansionary policies. Many countries are not
Coal, Power, Cement lead Infrastructural Growth: Economic Survey
New Delhi, Feb 27 (IANS) Compared to the sluggish industrial sectors' growth of 2.1 percent fro
New Delhi, March 22 (IANS) It was a sunny Sunday morning in the national capital and the minimum
Sushma Swaraj travels to Colombo on Friday
New Delhi, March 5 (IANS) External Affairs Minister Sushma Swaraj travels to Sri Lanka on Frida
