Chinese brand worry of boycott

While last week's protests at China's mobile phone manufacturer Oppo's plant in Greater Noida, the Chinese companies doing business in India have drawn concerns over the foreheads of Chinese companies, while other Chinese brands have also been reiterated. Are apprehensive about being.

Several right-wing organizations, led by the Hindu Raksha Dal, are set to intensify their protest against Chinese companies. The aim of the Hindu Raksha Dal in Ghaziabad, Uttar Pradesh, is to 'strengthen Hindu society and protect Hinduism'. This organization claims to be active in the National Capital Region, Uttar Pradesh, and Uttarakhand, whose registered members have been reported to be around four and a half lakh.

Amid ongoing tension along the border with China, the organization is preparing to stage a comprehensive demonstration against Chinese companies and products made there. For this, along with getting on the road, there are plans to use social and digital media platforms. All major Chinese manufacturers are present in Noida and Greater Noida.

A Noida-based worker of the organization said that now his workers will go door-to-door to make people aware of sugar products. Organization spokesperson Sanket Katara says that a campaign has been launched against Chinese brands on social and digital media. Katara told Business Standard, "China is infiltrating our border, so we will continue to oppose Chinese companies in western Uttar Pradesh, especially Noida."

Demand for a boycott of Chinese companies and its products has been rising all over the country since 20 soldiers were killed in a skirmish with the Chinese Army in the Galvan Valley of Ladakh last week. Meanwhile, given the performance outside the Oppo plant, the executives of these companies have started keeping a close watch on all activities on the ground and digital media.

In the current environment, Chinese companies have also started preparing themselves for the coming situation. According to sources, Chinese companies have deployed communications experts to monitor the campaigns being run on social and digital media to identify any activities that could cause the crisis.

These companies are also starting awareness campaigns at their level. From retail partners to factory workers, she is connecting every person associated with her work. China's leading mobile phone brands Xiaomi, Vivo, OnePlus, and Realme have tried to connect all their stakeholders.

A senior official of a major Chinese company said, "The thinking behind this is to show that we are more of an Indian company than a Chinese company. More than 90 percent of our employees and 100 percent of our retailers are from India. Similarly, our component partners are also Indian to a large extent and we have also made huge investments to set up our manufacturing plants and research and development centers in India.

Faisal Kavusa, principal analyst at TechArt, says that these developments will have an impact on the business of Chinese companies in a limited period. "Sales of these companies may decline," he says. They were already facing problems due to a lack of proper supply of goods from China. However, it is possible that these events do not have a significant impact in the long term.

The anti-China movement is particularly hit by China's consumer electronics brands. According to brand experts, this movement is a big shock to the ever-increasing status of smartphones and smart TVs in the Indian market. Harish Bijoor, founder of Harish Bijoor Consultants, says, "Chinese brands should adopt the policy of wait and see. They need to sit quietly and adopt this strategy of passing the crisis. They believe that the absence of companies offering attractive products like these Chinese brands in the smartphone category will ultimately lead to their escape.

Expectations set on diplomatic talks

India and China on Wednesday agreed to immediately implement the first agreement on the withdrawal of troops from deadlocked points in eastern Ladakh to help ensure an atmosphere of peace in the border areas. The Ministry of External Affairs has given this information. The two sides held diplomatic talks through video conferences to find ways to reduce tensions on the Line of Actual Control (LAC) in the eastern Ladakh region. According to the ministry, India was made aware of its concern over the recent developments in East Ladakh, and during the talks, India also raised the issue of violent clashes in the Galvan Valley on 15 June. During the talks, it was emphasized that both sides fully respect the LAC. Apart from this, both sides agreed to maintain diplomatic and military dialogue for a peaceful resolution of the current situation.

'Peace in common interest'

Describing China and India as important neighbors of each other, China said that maintaining peace and tranquility on the China-India border is in the common interests of the two sides and this requires joint efforts. China's foreign and defense ministries, however, reiterated China's stand in separate statements that India was responsible for the skirmishes between soldiers of the two countries in eastern Ladakh on 15 June.

Defense Ministry spokesman Colonel Wu Qian, in a Chinese-language release issued at his online press conference, said the two defense ministers were talking on the phone. "The two sides held a second military-level dialogue on June 22 to discuss tensions in the border areas and maintain peace and stability," he said. But there was no mention of the talks of defense ministers in the subsequent English communique. In New Delhi, when the officials of the Ministry of Defense were asked whether the Defense Ministers of the two countries were talking on the phone, they said that this is not right.