Marketers can connect with Millions of expats on Facebook

Posted on 18th Mar 2015 05:43 pm by mohit kumar

New Delhi, March 18 (IANS) To help businesses reach people living abroad, Facebook has launched a new targeting feature that enables advertisers to reach the 92 million-odd expats on the social networking site, a company statement said here on Wednesday.

"People living abroad use Facebook to connect with friends and family back home, sharing key life milestones and everyday moments alike. And expats aren't just using Facebook to keep in touch with people. Brands, organizations, celebrities and news outlets also offer a vital connection to home," the statement said.

Marketers can now connect with expats living within a given country and expats originating from a specific country.

Nationality-specific targeting is currently available for people from Brazil, Indonesia, China, South Africa and India.

The statement, however, added: "Like all Facebook products, this new targeting capability is built in a privacy-protective way. We don't share information with advertisers that tells them who a person is."

Other news

RR vs PBKS Playing 11: Rajasthan will miss Butler, match with Punjab today, see how the possible playing 11 will be

Rajasthan Royals team will play its 13th match on Wednesday against Punjab Kings, who are out of

Sourav Ganguly: Is Rajkumar Rao finalized for 'Dada' biopic? Which actors' names have come up so far?

Sourav Ganguly, known as the 'Prince of Kolkata' of Indian cricket, has his birthday today i.e. o

CM Yogi In Gorakhpur: CM Yogi Adityanath did Rudrabhishek in Gorakhnath temple, planted Harishankari saplings

Chief Minister Yogi Adityanath, who came to Gorakhpur on a four-day tour, wished for public welfa

Israel-Hamas Conflict: Indian woman injured in Hamas attack on Israel, 10 Nepali citizens killed

An Indian woman is also among those injured in the Hamas terrorist attack on Israel. The woman is

Bulldozer driven to BJP leader's house in Noida: Shrikant Tyagi molested woman in Omaxe Society; 12 teams were involved in the arrest

The administration has taken a big action against BJP leader Shrikant Tyagi, who committed indece

IND vs ENG: Ravindra Jadeja may be out of the second test, got injured in Hyderabad; Kuldeep may get a chance

There is no sign of any fewer problems for Team India in the Test series between India and Englan

IPL 2024: Delhi Capitals players expressed unhappiness over the impact player rule, the coach's thinking is completely different

Delhi Capitals spinner Akshar Patel believes that the introduction of the Impact Player rule in t

Know why Rohit Sharma flopped in 5 reasons: The bat did not move in front of fast bowling, looked mentally tired

Rohit Sharma has always been considered one of the most talented players of the current era. Lege

Strong shock from today: Chandigarh to Uttarakhand will be hit, understand what has become costly in eight points

On the first day of the new financial year, the people, who are facing the daily spurt in the pri

Will CAA be banned? The hearing will be held in the Supreme Court today, more than 200 petitions filed in protest

Citizenship Amendment Act: The petitions filed against the Citizenship Amendment Act will be hear