Tomorrow South's much-awaited film RRR is releasing. Since Bahubali, many South films have been heavy on Bollywood cinema. Among the films released after the Corona period, the films of stars like Amitabh Bachchan, Salman Khan, and Kangana Ranaut fell at the box office, but the films of stars like South's stars Vijay, Allu Arjun, Prabhas, and Pawan Kalyan made 200 to 300 crores. did business. Before the Corona era, in 2019, the total business of South Cinema was Rs 1100 crore more than Bollywood.
From the year 2015 till now, many South films got Pan India release and these films were also liked, although Bollywood films have been limited in providing entertainment only to the Hindi belt. Now the change has come such that South Cinema seems to be completely overshadowing Bollywood.
getting more revenue from south films
For the past few years, the South Industry in India has been earning more revenue than Bollywood. According to Statista.com, in the year 2019, South Industry had earned a revenue of 3900 crores, while Bollywood films could earn only 2800 crores. At the same time, the revenue of Bollywood films had come down to 9.3 billion in 2020.
South films affecting the earnings of Hindi films-
Recently, Pan India film Radhe-Shyam had a box office clash with Megastar Amitabh Bachchan's Jhund. While Jhund has collected only 13.51 crores so far, Prabhas's film has done more than 211 crores business. Pushpa also released Ranveer Singh's film 83 in a gap of a week.
was turned back. The popularity of South films can also be gauged from the fact that India's highest-grossing film is also Prabhas's Bahubali, while Aamir's film Dangal is at number two.
Hindi films are having a deep impact
The result of the growing popularity of the South over the years has been that filmmakers from the South are now releasing their films in Pan India in Hindi, Telugu, Tamil, Malayalam, and Kannada languages. Movies like Bahubali, KGF, Radhe-Shyam are big proof of this. The popularity of these films is also being seen at the box office. Now SS Rajamouli's film RRR is released, which is being released in many languages. Fans are also eagerly waiting for Kannada actor Yash's film KGF 2.
Bollywood scared of south movies
Seeing the record-breaking earnings of South films in the last few years, now Bollywood filmmakers are avoiding clashing with South films. Gangubai Kathiawadi was supposed to release with RRR in early 2022, but Sanjay Leela Bhansali pushed her film to avoid a clash. Aamir Khan's film Laal Singh Chaddha was also earlier going to clash with KGF - Chapter 2, but to avoid the clash, Aamir Khan postponed the release of the film.
South films boom in the opening collection
After the Corona period, many big stars like Salman Khan, Kangana Ranaut, Amitabh Bachchan have been released in Bollywood, although only Akshay Kumar's film Suryavanshi has made a better collection in them. Sooryavanshi had an opening of 26.29 crores, while South's Master was the first film to have an opening collection of 42 crores despite its release in the Corona period. Apart from Master, films like Annaathe, Pushpa, Vakil Saab, Marakkar had earned record-breaking earnings.
Bollywood is lagging behind the remake trend
Over the years, action, comedy, romance, drama-rich films are being made in the South, whereas Bollywood is now mostly tied in genres like remakes, sequels, or biopics. Movies like Laxmi (Remake of Kanchana), Jersey (Remake of Jersey), Kabir Singh (Remake of Arjun Reddy), Ultimate (Mulshi Pattern) are remakes of South which have already been seen in South, so they are only Hindi. confined to the belt.
Pan India star turned south actor
Prabhas has become a pan India star since Bahubali. In his path, Allu Arjun, Ramcharan, Vijay, Jr NTR, Vijay Deverakonda, Dulquer Salmaan, Yash have now become pan India stars, although Bollywood stars have been confined to the Hindi belt.
South stars' entry into Bollywood
After Rajinikanth, Prabhas, Kajal Aggarwal, Asin, Shreya Saran, now South actors are being given work in Bollywood to attract the audience of South. Soon the popular faces of the South like Vijay Deverakonda, Naga Chaitanya, Rashmika Mandanna, Priyamani, Vijay Sethupathi, Nayanthara will be seen in Bollywood films.
Bollywood on the way to the South
A film with advanced VFX like Bahubali was released in two parts with Nai Story. Since then, the trend of making films in two parts has started. Yash's action-packed Kannada film was also released in two parts. Now Bollywood has also started releasing in two parts in the path of South Cinema. Ranbir Kapoor's upcoming fantasy film Brahmastra will be released in two parts.
South films ahead in making the hero a hero
South cinema has always been known for its unique story. For years, the hero is being given a strong role in films. Prabhas's image changed after Bahubali. Kannada hero Yash's strong role in KGF also managed to get him love across the country. Apart from this, in many South films like Master, Pushpa, the hero has been shown to have a powerful personality, whereas in Bollywood films, even today more work is being done on the image of policemen, agents, or goons.
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