Kartik Aaryan's next film 'Bhool Bhulaiyaa 3' is in the news even before its release. Directed by Anees Bazmee, this horror-comedy film also stars Vidya Balan, Tripti Dimri, and Madhuri Dixit. The film will hit the theatres on the occasion of this Diwali. At the same time, it has been reported that the film has recovered 90 percent of its budget even before its release. 'Bhool Bhulaiyaa 3' has recovered 90 percent of its cost through the non-theatrical deal and this information has been given by the spokesperson of T Series itself.
The film's producer Bhushan Kumar has secured a big non-theatrical deal for the film, which is a record for both Kartik Aaryan and the 'Bhool Bhulaiyaa' franchise. According to a T Series spokesperson, the digital, satellite, and music rights of 'Bhool Bhulaiyaa 3' have been sold for Rs 135 crore. The deal reflects the growing popularity of the franchise, especially after the success of 'Bhool Bhulaiyaa 2'.
Netflix has acquired the digital rights, while Sony Network has the satellite rights. At the same time, T-Series retains the music rights. The album features five anticipated hit songs. This non-theatrical deal covers 90 percent of the film's budget. The production team has spent Rs 150 crore to make 'Bhool Bhulaiyaa 3'. At the same time, thanks to these back-end agreements, most of that cost has already been recovered.
Recently, the makers released the teaser of 'Bhool Bhulaiyaa 3', which got fans excited. They plan to intensify their promotional efforts with the release of the trailer and song in October.
The theatrical trailer of 'Bhool Bhulaiyaa 3' is set to release on October 6, 2024. The trailer launch will take place at a grand event in Mumbai, which will be attended by the entire star cast. Directed by Anees Bazmee, the film will hit theaters on November 1 on the occasion of Diwali 2024.
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