Instagram has officially introduced its new premium subscription service, Instagram Plus, for users in India. The new paid plan is designed to offer enhanced customization, exclusive story features, deeper engagement insights, and greater privacy controls for users who want a more personalized Instagram experience.
The subscription is priced at ₹299 per month and is currently being rolled out in phases across the country.
What is Instagram Plus?
Instagram Plus is a premium optional subscription plan launched by Instagram to provide users with advanced tools and exclusive features beyond the standard free app experience.
According to the company, the new plan focuses on offering better profile customization, improved interaction with followers, and more control over stories and content visibility.
The free version of Instagram will continue to remain available for all users.
Instagram Plus Features: What’s New?
Instagram Plus introduces several powerful features aimed at content creators, influencers, and heavy Instagram users.
Story Spotlight Feature
With Story Spotlight, your stories receive priority placement and appear more prominently in your friends’ feeds, increasing visibility and engagement.
Super Hearts Reactions
Users can now react to stories using animated “Super Hearts,” making interactions more expressive and visually engaging compared to regular reactions.
Multiple Story Audiences
Instagram Plus allows users to create multiple custom audience groups for stories. Instead of just one “Close Friends” list, users can now create separate groups for family, office colleagues, college friends, and more.
Story Extend: Stories Last 48 Hours
One of the biggest updates is Story Extend. Stories will no longer disappear after 24 hours. Plus subscribers can keep their stories live for up to 48 hours.
New Privacy Features: View Stories Secretly
Instagram Plus also adds several privacy-focused features that many users have been waiting for.
Story Preview Mode
This feature allows users to preview someone’s story anonymously. Your name will not appear in the viewer list, even after watching the story.
Story Rewatch Insights
Users can now check who rewatched their stories and how many times a particular person viewed them. This feature is expected to become especially popular among creators and influencers tracking audience engagement.
Search Viewer List
Finding a specific name in long story viewer lists becomes easier with the new search option. Users can directly search viewers by typing their names.
Instagram Profile Customization Gets a Major Upgrade
Instagram Plus also introduces several customization tools to make profiles look more unique and personalized.
Custom App Icons
Users can change the Instagram app icon on their smartphone with different colors and styles.
Stylish Bio Fonts
The premium plan offers access to custom fonts for bios, helping profiles stand out visually.
More Profile Pins
While regular accounts can pin only three posts, Instagram Plus users can pin up to six posts on their profile grid.
Post Directly to Profile
Users can now upload photos or videos directly to their profile or highlights without pushing them into followers’ home feeds.
Subscription Price and Availability
Instagram Plus has been launched in India at a monthly subscription price of ₹299. The rollout is currently happening gradually, so some features may appear later for certain users.
The company has also hinted that more premium features may be added in future updates.
Who Should Buy Instagram Plus?
The new plan may prove useful for:
Content creators
Influencers
Business accounts
Heavy Instagram users
Users wanting more privacy and customization
However, casual users can continue using Instagram’s free version without any restrictions.
With features like anonymous story viewing, story rewatch tracking, extended story duration, and advanced customization, Instagram Plus is expected to attract users looking for a more premium social media experience.
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