Biver, head of LVMH watches and Tag Heuer interim chief executive told journalist that we started on the project about four months ago. We have done several partnerships and might also do acquisitions.” He further added Tag Heuer , which promotes its upmarket sporty image with models such as the Carrera which it describes as inspired by motor racing, would make an announcement once it had a good product to present, or late 2015 at the earliest. We will only do it if we can be first different and unique.
While he would not say how much the brand invest in the project, part of a drive to refocus on accessible watches appealing to a large customer base.
Chief Executive Stephane Linder last week stepped down after a year and a half in the role, so Biver also took on the CEO post.
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