Mark Zuckerberg's Metaverse Horizon Worlds appears to be a failure, with users not returning after the first month and the meta being trolled. On the other hand, users are flocking to the respective metaverses of major brands like Gucci and Nike. Meanwhile, Reliance Industries has joined the world of the metaverse by launching an earnings call post from the virtual space to engage more with shareholders.
The first time an Indian company used Metaverse
This is the first time in the history of Corporate India that a company has used Metaverse to connect with its stakeholders. The RIL Metaverse is built in partnership with Geometry, a no-code metaverse creation platform. No need to wear AR/VR headgear to access it.
Mukesh Ambani's firm partnered with GMetri, a no-code metaverse creator, to create a virtual announcement portal that its stakeholders can enter from any device. The group's joint CFO and others appear on the metaverse to deliver an hour-long commentary on the results, while people usually associated with such sessions can watch it without wearing a VR headset. Analysts and stock buyers can also view slides placed in Metaverse and get quotations from Mukesh Ambani himself, apart from analysts available in PDF format.
Shareholders can participate as avatars in real time
This could be a starting point for the firm to host more immersive events, in which shareholders can participate as avatars in real-time, and even take a closer look at the company's operations. So far this year Indians have hosted a wedding in the Metaverse, and elsewhere this virtual ecosystem is being used to organize events, art exhibitions, and even concerts. Saudi Arabia is already on track to build a metaverse twin for its cognitive city of Neom (NEOM), which will explain how smart urban environments work.
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