In the Delhi Municipal Corporation elections (MCD Election 2022), the BJP has used social media as a major election weapon. The party is attacking the Aam Aadmi Party with a new agenda every day. By drawing special cartoons, she is exposing Aam Aadmi Party's policies and alleged corruption cases and is proving to be an election agenda setter. The Aam Aadmi Party, which has been making better use of social media so far, is promoting the party's policies through the party's Facebook-Twitter handle, but it has not proved to be a big trendsetter so far. Congress is lagging in using the power of social media.
This cartoon became the subject of discussion
Attacking the Delhi government's excise policy, the BJP released the cartoon 'Lootera' on 13 November. The poster, similar to that of Lootera, showed Delhi Deputy Chief Minister Manish Sisodia riding a bike and mentioned the names of gangster Sukesh as the producer and Arvind Kejriwal, the national convenor of the Aam Aadmi Party, as the director of the film. As soon as it was released from the BJP, it became headlines in the media and people once again started discussing the liquor scam. Similarly, BJP also attacked the 10 guarantees of the Aam Aadmi Party and published a cartoon of Arvind Kejriwal showing him as a 'mahatug'. In this way, the BJP is constantly attacking the Delhi government and the Aam Aadmi Party through a new cartoon every day.
Who is behind the poster war?
Keeping in mind the municipal elections, the BJP had assigned the responsibility of social media in-charge to its national spokesperson Shahzad Poonawalla. Along with him, experts in technical matters, Puneet Agarwal and Rohit Upadhyay took command of the party's social media. Social media influencers who agree with the ideology of the party were added to the social media. The theme of the party was conveyed to the people by naming them as 'cyber warriors.
How are the issues being resolved?
A member of Delhi BJP's social media team told Amar Ujala that our strategy is not only to criticize Arvind Kejriwal or the Delhi government. We are giving 70 percent focus on taking those public welfare schemes of the Central Government to the people, whose benefits have been received by the people of Delhi or the country. This includes works like Pradhan Mantri Awas Yojana, the Ration Scheme, the modern construction of Pragati Maidan, Bharat Vandana Park, and making people free from pollution by making loop roads around Delhi.
According to the leader, our 30 percent focus is to show the public the failures of the Delhi government and Arvind Kejriwal, which the party had promised to come to power but has not been able to perform till now. In this, the allegations against ministers Satyendar Jain and Amanullah Khan are related to liquor scams, education scams, and health scams.
An informal meeting of all the members of the social media team is held every evening, in which the agenda for the next day is set and the content related to it is prepared. On the second day, work is done to make it accessible to the people by releasing it through social media. Later, the work is done to reach them to the people through about 2000 social media influencers.
Aam Aadmi Party-Congress behind
Arvind Kejriwal has been using social media very well since the beginning of his political journey. By running a campaign on Twitter, he gave a new height to the anti-corruption campaign of 'India Against Corruption. In the 2015 and 2020 Delhi assembly elections also, the party used social media as an election weapon in a better way.
Even at this time, the statements and videos of the leaders of the party are being released from the Twitter handle of the Aam Aadmi Party and its leaders, but so far they have not seen the speed that was expected. Aam Aadmi Party's social media spree has not yet set any issue and it seems to be lagging in the social media election campaign war.
Congress seems to be the most backward in the social media war. Issues related to Congress and Rahul Gandhi are being raised through the Twitter-Facebook handles of the party and its leaders, but there is no special activism regarding the municipal elections. Some issues are being raised through the handle of Delhi Pradesh Congress President Chaudhary Anil Kumar, but he has not been able to set any trend so far.
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